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Dentsu Research's Remarkable Achievement in Sustainable Business Practices

In a groundbreaking recognition, Dentsu Research, headquartered in Minato, Tokyo, has been awarded a commendable 4-star rating in the Nikkei Sustainable Comprehensive Survey: Smart Work Management Version for the second consecutive year. Furthermore, it has achieved a 3.5-star rating in the SDGs Management Version, showcasing its unwavering commitment to sustainability and innovation within its corporate strategies.

Led by President Hirohisa Iwamoto, Dentsu Research stands at the forefront of integrating technology with business and societal evolution. The recent evaluation highlighted its exceptional performance in critical areas such as employee utilization, talent investment, and technology application, earning it respective rankings of S rank, S+ rank, and A++ rank. This stellar performance encapsulates the company’s dedication to cultivating an innovative environment and fostering advanced talent development.

The Significance of the Survey

The Nikkei Sustainable Comprehensive Survey has been conducted since 2017, targeting listed companies and prominent unlisted firms across Japan. The Smart Work Management Version emphasizes maximizing employee potential, driving investments in talent, and creating new innovations to enhance productivity and overall corporate value. Dentsu Research's approach underscores a strategic vision that prioritizes employee well-being and progressive management frameworks.

On the other hand, the evaluation in the SDGs Management Version focuses on how companies contribute to SDGs through their strategies. It assesses economic value, societal value, environmental considerations, and governance, defining SDGs management as efforts leading to enhanced corporate value through sustainable practices.

Future Directions

Dentsu Research is poised to continue its journey under the guiding principles of its corporate vision, HUMANOLOGY for the future: Creating the next steps with people and technology. The new mid-term management plan titled Social Evolution Implementation 2027 emphasizes developing an energetic work culture that enables each employee to thrive while addressing societal challenges through innovative solutions.

This commitment to harnessing advanced expertise, alongside the integration of technology, fuels a cycle of continuous improvement aimed at creating a better social landscape.

Acknowledgment of Excellence

Notably, the Nikkei Smart Work Management Survey, now renamed as the Nikkei Sustainable Comprehensive Survey: Smart Work Management Version, marks five instances of receiving a 4-star accomplishment since its inception. This recognization signifies not just a reflection of Dentsu Research’s operational efficiency but also its influential role in advocating and implementing sustainable business practices in Japan.

About Dentsu Research

Dentsu Research is committed to its vision of battling societal challenges through an integrative approach combining technology, consulting, and think tank methodologies. The aim is to engage sincerely with businesses, government entities, and communities, creating cycles from proposing issues to tech-driven resolutions, thereby bolstering the evolution toward a better society.

Emphasizing the momentum created through X Innovation, Dentsu Research strives to continue pioneering new values and solutions that effectively leverage the synergy between people and technology, paving the way for a promising future.

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Note: Dentsu International Information Services (ISID) has officially changed its name to Dentsu Research.
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