#United States #Camden #Subaru of America #Crosstrek #Forester

Subaru of America Achieves Notable Sales Growth in July 2025

Subaru of America, Inc. has announced exciting news regarding its sales performance for July 2025. In a recent report, the company revealed that it sold 54,035 vehicles during the month, marking a significant growth of 4.5% compared to July 2024, when sales totaled 51,702 units. This performance reflects Subaru's ongoing appeal among consumers, with the company reporting a total of 375,810 vehicles sold year-to-date, a slight increase of 0.5% compared to the same timeframe in 2024.

Crosstrek Leads the Way

The Crosstrek remains a strong performer and has once again proved its popularity by becoming the top-selling model within Subaru's lineup for the third consecutive month. In July, the Crosstrek achieved its best-ever figures for the month, with 17,628 units sold, representing a 15.1% increase compared to July 2024. This robust performance solidifies Crosstrek's standing in the highly competitive compact SUV market.

Other Models Show Strong Results

Following Crosstrek, the Outback recorded commendable sales as well, with 14,982 units sold, reflecting a 5.5% increase over the previous year. The Forester, too, showcased healthy growth, with sales rising by 11.3% to reach 11,886 vehicles sold. Additionally, the Solterra electric model achieved its best month on record with a striking 23.9% increase compared to July 2024, thanks to the growing interest in electric vehicles.

Commitment Beyond Sales

Jeff Walters, the President and COO of Subaru of America, credited the dedicated efforts of the company's retailers for this sales success. He emphasized the importance of Subaru's unique offering, combining reliable performance with a commitment to community involvement. With various initiatives ongoing, including the fifth year of the Subaru Loves Learning® program, the company distinctly aims to positively impact both their customers and the communities they serve.

Expanding the Lineup

Troy Poston, Senior Vice President of Sales, noted that the positive sales trend, particularly for models like the Crosstrek, Forester, and Outback, highlights consumer preferences towards vehicles that are not only safe but are also affordable and reliable. Subaru is actively working to expand its lineup with new offerings, including gasoline, hybrid, and electric vehicles, reinforcing the bond of trust that drivers place in Subaru and its retailers.

Summary of Sales Performance

Here’s a summary of the sales data for July 2025 compared to July 2024:

About Subaru of America

Subaru of America, Inc. operates as a wholly owned subsidiary of Subaru Corporation in Japan. Headquartered in Camden, New Jersey, the company distributes a comprehensive range of Subaru vehicles through a network of approximately 640 retailers across the United States. Notably, all Subaru products are manufactured in zero-landfill plants. The company follows the Subaru Love Promise®, a vision to show love and respect to all and to enhance communities’ quality of life. Over the past two decades, it has committed over $340 million to various causes and dedicated more than 115,000 volunteer hours to community service. Subaru is dedicated to being More Than a Car Company®, aiming to make a positive difference in the world. For further information, please visit their official media site.