#Canada #Toronto #Spin Master #GUND #Forever Friends

Spin Master Introduces the GUND Forever Friends Promise

In a heartfelt move to ensure the longevity of cherished childhood companions, Spin Master Corp., a leading name in global children's entertainment, has unveiled its latest initiative: the GUND Forever Friends Promise™ program. Scheduled for launch in the U.S. on October 1, 2025, this program is designed to offer peace of mind to parents, while fostering the vital emotional connections children develop with their plush toys.

A Commitment to Protecting Childhood Bonds

Recognizing the special bond between children and their plush animals, Spin Master has crafted this program around five specifically curated plush companions. The Forever Friends Promise offers a comprehensive solution for parents concerned about their child’s beloved toy being lost or damaged. With a simple QR code registration process, parents can secure their child’s plush for various guarantees, including personalized tracking, care instructions, and even a one-time complimentary replacement in cases where the plush toy cannot be found.

Why the GUND Forever Friends Promise?

Recent insights from Spin Master's internal Funovation Panel shed light on a significant concern for parents. Their findings revealed that nearly one in three children misplace their favorite plush toy at some point, prompting approximately 41% of parents to repurchase the same toy to maintain the special bond. The GUND Forever Friends Promise addresses these issues head-on, ensuring no child has to face a childhood without their fluffy companion.

The GUND Family of Friends

The program features beloved GUND characters, including Snuffles, Kai, Toothpick, Philbin, and Muttsy. Every plush is equipped with a unique QR code, which, once scanned, activates the Forever Friends Promise perks. These perks include crucial services like:

• - Find Me: If a child’s plush is lost, GUND will assist in having it safely returned home.
• - Friend Like Me: If the plush cannot be recovered, GUND offers a one-time replacement of the same character at no additional cost.
• - Fix Me: For plush bear emergencies, the program includes thorough care guides on GUND.com, detailing everything from washing instructions to simple repair tips to keep plush companions in top shape.

A Voice from Spin Master

Laura Henderson, the Executive Vice President of Toy Brands Creative Marketing at Spin Master, emphasizes the significance of the program stating, "In a world of endless plush piles, GUND offers one that truly lasts. We’ve listened to countless stories of the meaningful connections families forge through GUND products, and through the Forever Friends Promise, we’re delighted to offer assistance, comfort, and a pathway for beloved toys to find their way home."

Availability and Future Plans

The plush toys covered under the GUND Forever Friends Promise will first become available for purchase on GUND.com starting October 1, with broader availability across U.S. retailers set for the Spring of 2026. This rollout promises to grant families peace of mind and a renewed commitment to the enduring friendships children share with their plush friends.

About Spin Master

Known for its innovative approach to play, Spin Master Corp. (TSX: TOY) specializes in creating exceptional experiences for children worldwide through its three creative centers — Toys, Entertainment, and Digital Games. Spin Master is celebrated for its award-winning brands, including PAW Patrol®, Melissa & Doug®, Bakugan®, and Rubik’s® Cube. Their global reach encompasses nearly 20 countries, supported by a dedicated team of over 2,500 employees.

In a time when meaningful toys can fade away, the GUND Forever Friends Promise stands as a beacon of hope for parents and children alike, ensuring that cherished memories can be preserved for a lifetime.