#Japan #Tokyo #Hair Care #Straine #Tomohisa Yamashita

New Campaign Launch for Straine Hair Care

The renowned hair care brand, Straine, under Ai Robotics Co., Ltd., which is headquartered in Minato, Tokyo, is set to release its highly anticipated new commercials featuring their ambassador, Tomohisa Yamashita, on April 1, 2026. This launch includes two distinct commercials titled “Straight to Your Desired Hair” and “Before & After: Straight to Style.” The ads will help unveil Straine's new hair care line, specifically designed for both thick and fine hair, comprising the BASIC and SOFT series.

A Glimpse into the New Commercials

The first commercial kicks off with an eye-catching scene of Yamashita walking down a pink runway, which symbolizes the straight hair journey. As he catches a floating Straine product, the ad transforms from straight hair to various styled looks, encapsulating the brand's message of achieving the hair you've always wanted. The narrative highlights how proper care leads to beautiful straight hair, making styling more accessible and enjoyable. Accompanied by Yamashita's voiceover, "Now, from straight to your desired style," viewers are treated to a captivating display of transformative hairdos, emphasizing the ease of styling with Straine’s products.

The second commercial showcases the effortless transition from straight hair to diverse styles, reflecting the theme of versatility that Straine promotes. Set to an upbeat soundtrack, it follows Yamashita as he undergoes various transformations—from sleek, straight hair to trendy, wavy looks—demonstrating the brand's efficacy. The ad effectively captures the dynamics of hair care and styling while putting a spotlight on Yamashita's charismatic presence.

CM Details

• - Commercial Title: Straight to Your Desired Hair & Before & After: Straight to Style
• - Release Date: April 1, 2026
• - Starring: Tomohisa Yamashita
• - View the Commercials:

- Desired Hair Commercial
- Before & After Commercial

The making of the commercials also offers an intriguing peek behind the scenes, showcasing Yamashita in a stylish gray setup as he diligently prepares for his runway walk under the guidance of the director and cameramen. Enthusiasts can catch this special footage too, adding another layer to the promotional campaign.

For additional insights, an interview with Yamashita discussing his experience can be viewed as well, where he shares the positive feedback received from his last appearance and expresses excitement about the new products.

Insights from Yamashita

When asked about the impact of his previous campaign and the current shooting experience, Yamashita reflected on the overwhelming response from fans and the visible presence of the campaign across various platforms. He remarked, "The straight path depicted in the CM was quite striking, and it was a pleasure to embody that straightforwardness in my performance."

Yamashita also offered his impressions of the new Straine line, noting how it caters to various hair concerns and features a refreshing scent suitable for both men and women. He mentioned the uplifting citrus notes, which contribute to a relaxing start or end to one’s day while supporting the idea that both product lines, BASIC for thicker hair and SOFT for finer hair, are versatile complements to distinct hair types.

Product Lineup

The BASIC line for normal to thick hair includes 475mL shampoos and treatments priced at 1,980 yen, offering a smooth, manageable finish that addresses common hair worries. Meanwhile, the SOFT line, also 475mL at the same price, employs advanced nano technology to infuse strands with moisture while achieving a lightweight, bouncy feel.

• - Release Date: April 1, 2026, available in drugstores and variety shops nationwide.

About Straine

Combining the words “straight” and “line”, Straine embodies the commitment to straight hair through scientific exploration and innovation in hair care. It aims to assist everyone suffering from frizz and waves to discover their ideal hair texture. Its philosophy emphasizes continual care for long-lasting straight hair health.

With a commitment to excellence, Ai Robotics Co., Ltd. embraces cutting-edge technology, expanding its offerings across various beauty products, including skin and beauty appliances alongside its primary hair care focus, Straine.