MARCA by BolognaFiere: Record-Breaking Edition Sets New Standards for Private Label Industry

Record-Breaking Success at MARCA by BolognaFiere

The 22nd edition of MARCA, organized by BolognaFiere and ADM, has marked a significant milestone in the world of private label products. Exceeding all previous records, this year's event attracted over 25,000 professional visitors in just two days, reflecting a 9% increase over the previous year. The exhibition also boasted a sold-out area across 10 halls and 1,540 exhibitors—an 18% jump from last year—with 110 international exhibitors making a notable 25% increase compared to 2025.

A New Era for Private Labels

The evolution of MARCA demonstrates its pivotal role in redefining retail strategies on a global scale. Initially conceived for large retailers to collaborate with their production partners, it has now transformed into a comprehensive ecosystem that underlines the growing importance of private labels as a strategic growth engine across retail sectors. Alongside food products, it now encompasses non-food ranges including personal care, household products, and pet care, representing a sector once dominated by national brands.

Among the special sections of the trade fair, MARCA Fresh has emerged as a dedicated zone for fresh products, particularly fruits and vegetables, capitalizing on Italy's esteemed food culture. This expertise in fresh categories draws international professionals to Bologna, eager to learn directly from local practices and innovations.

An exceptional aspect of MARCA by BolognaFiere is its focus on the entire supply chain. The MARCA Tech segment brings together service providers from packaging, logistics, and retail, offering insights and networks that no other private label event can provide at such depth.

From Price-Driven to Strategic Growth

In Europe's most developed markets, private labels have shifted from being simply price-driven, convenience options to a promise of value. Retailers are now investing in premium ranges and innovations that compete directly with top national brands. This evolution is recognized through prestigious accolades at the event, including the Best Innovation Product Award that celebrates the most innovative private label solutions, and the Best Copacker Profile Award which honors production partners that significantly enhance the quality of private labels.

Nominated products in these award categories were displayed in the MARCA Trend section, illustrating the modern advancements in private label products and their trajectory. The event program is shaped by Circana's annual Marca Private Label Report, encompassing topics from sustainability to regulatory advancements within the EU.

International Engagement

The international dimension is crucial for the MARCA event. With over 300 strategic buyers from 30 countries attending, it provides direct access to the entire private label ecosystem, showcasing Italian expertise in food and fresh categories, retail innovations, and successful supply chain models—all in one place.

As the Bologna edition wraps up, the journey continues. MARCA Poland will take place on April 21-22, 2026, bringing the same thriving format to one of Europe's fastest-growing private label markets. Following that, MARCA China is set for September 8-9 in Guangzhou, further expanding the brand's international influence.

Retailers and producers are encouraged to join the MARCA network, connect with industry leaders, and discover the latest private label innovations. More details can be found on the official website.

For media inquiries, please contact Isabella Foschi at +39 342 054 1546 or refer to the provided press contact information.