Maranage Kanri and Hatena Base Group Announce Strategic Partnership to Enhance Back Office Services

Partnership Overview

Maranage Kanri Group, which includes Maranage Kanri Tax Firm and Maranage Kanri Co., has formed a collaborative agreement with Hatena Base Group, which consists of Hatena Base Tax Office and Hatena Base Co. This strategic partnership is focused on enhancing their outsourcing services to better serve SMEs and startups facing labor shortages and back office inefficiencies.

The partnership combines Maranage Kanri's strengths in outsourcing for accounting, payroll, and labor services with Hatena Base's expertise in tax advisory services and back office digital transformation. Both organizations aim to develop joint solutions that utilize business information effectively and promote digital transformation (DX), ultimately revitalizing the industry and addressing societal challenges.

Background and Purpose

As the importance of optimizing back office operations and leveraging knowledge grows, many companies continue to struggle with personnel shortages in key areas like accounting, payroll, and labor management. Maranage Kanri excels in business support through the use of Money Forward, while Hatena Base possesses deep knowledge and experience in utilizing freee for tax advisory services and back office DX. By merging their respective strengths, these groups aim to provide a platform that allows companies to effectively and efficiently strengthen their back office functions while managing and utilizing operational data.

Aiming to Revitalize the Outsourcing Industry

The back office sector is currently undergoing a significant transformation due to labor shortages, the rapid spread of cloud systems, and the introduction of the invoice system. At the same time, the average age of professionals in the industry is exceeding 60, indicating an urgent need for generational change and new business models. In this context, the collaboration between Hatena Base, which boasts a team of young professionals skilled in DX and knowledge management, and Maranage Kanri, which was established by experts in the fields of IPOs and M&A, is particularly significant. Together, they are committed to pioneering the next generation of back office solutions and tackling Japan's pressing structural issues, such as the aging population and declining birthrate.

Details of the Partnership

Maranage Kanri and Hatena Base have already built a cooperative relationship based on their experiences providing services to past clients. Their current agreement aims to leverage Maranage Kanri’s operational know-how in back office outsourcing, alongside expertise in IPOs and M&A, and gather Hatena Base's knowledge management techniques and platforms to drive the following initiatives:

1. Integration of Back Office Operations and Knowledge Management
By combining Maranage Kanri’s outsourcing services with Hatena Base’s various offerings, they will enhance the support systems for SMEs and startups, establishing a robust setup that addresses diverse needs.

2. Joint Development of Efficiency Solutions
Through the analysis and visualization of operating data and knowledge, they aim to collaboratively develop solutions that improve the efficiency of accounting, payroll, and labor functions, leading to greater client satisfaction.

3. Sales and Implementation Collaboration
Utilizing their combined customer bases, both organizations will create a one-stop service system that provides comprehensive support from implementation to operation.

Comments from Both Companies

Maranage Kanri Group (Maranage Kanri Tax Firm, Maranage Kanri Co.):
Representatives Masafumi Nishizawa and Taku Ozawa commented, “By partnering with Hatena Base, we can go beyond merely providing outsourcing services to create an environment where businesses can securely leverage their operational data and knowledge, thereby accelerating their efficiency and DX initiatives.”

Hatena Base Group (Hatena Base Tax Firm, Hatena Base Co.):
Representatives Itsuhito Sedoguchi and Naohiro Tamura stated, “The ability to provide a wide range of back office outsourcing through Maranage Kanri's expertise and offer BPO support utilizing Money Forward, combined with our knowledge of implementing freee and back office DX, will allow us to expedite cooperation and deliver high-quality services to more entrepreneurs. We look forward to contributing to the resolution of corporate challenges through our partnership.”