Explore the New Apparel Collection at THE GROOVE STORE in Shinjuku

Embrace Shinjuku's Essence at THE GROOVE STORE

The vibrant atmosphere of Shinjuku and the lively Kabukicho district come alive through a new apparel collection starting August 21, 2025, at the THE GROOVE STORE, located in HOTEL GROOVE SHINJUKU, a PARKROYAL Hotel. This concept store, curated under the directorship of Katsushi Nishikawa, embodies the unique essence of entertainment and nostalgia prevalent in the area.

A Unique Shopping Experience
THE GROOVE STORE has been a hot spot for exclusive merchandise, including collaborations with contemporary artists and eco-friendly products like art magnets. With the introduction of the apparel series, the store invites guests to take home a piece of the GROOVE experience from the hotel. The clothing items blend stylish designs inspired by the hotel’s ambiance with sustainable materials, catering to conscious consumers.

Fashion Highlights from the Collection
The collection features a range of apparel, including:

- Original T-Shirt White×Blue - ¥5,500

This shirt depicts a moment of leisure through its design, highlighting the comfort of spending personal time at the hotel. Illustrated elements include the hotel’s address and phone number, designed like spinning records and cassette tapes. Made from 100% organic cotton, it's a perfect keepsake that evokes the spirit of Shinjuku.

- Original T-Shirt Black×Orange - ¥5,500

A unique design capturing the essence of GROOVE, this shirt aims to bring back travel memories while adding rhythm to everyday life. Also crafted from soft, sustainable organic cotton, this piece showcases both style and eco-consciousness.

- Original Sweatshirt - ¥11,000

In a cozy hue, this versatile sweatshirt transitions effortlessly between styles. It's an invitation to relive the GROOVE experiences enjoyed at the hotel, making it a great addition to any wardrobe. Made from 100% organic cotton as well, it combines comfort with sustainability.

- Original Nylon Shorts - ¥5,500

Inspired by the vibrancy of Shinjuku, these green nylon shorts feature the hotel logo. Lightweight and quick-drying, they are perfect for both active pursuits and relaxation during everyday activities.

- Original Cap - ¥4,400

With its iconic embroidery, this cap symbolizes both the vitality of the city and the hotel’s unique GROOVE. In a simple color palette, it’s ideal for daily wear and serves as a wonderful travel souvenir.

- Original Laundry Bag - ¥2,750 (available from September)

Large enough for over 60 liters, this laundry bag is practical for both travel organization and everyday use, accommodating clothes or souvenirs with ease.

- Embroidered Sticker Collection (7 varieties) - ¥1,320 each (available from September)

A collection of seven embroidered stickers featuring designs that reflect the hotel’s laundry room and the essence of the city, perfect for those looking to take a piece of the GROOVE home.

Store Details
THE GROOVE STORE is located on the 18th floor, operating daily from 10:00 AM to 10:00 PM. For inquiries, customers can reach the hotel at 03-6233-8888 or visit the store's official website.

The prices mentioned include a consumption tax of 10%, and all information is accurate as of the date of this release; please be aware that some aspects may change.

Celebrate your time in Shinjuku by bringing home these beautifully designed pieces, reflecting the lifestyle and artistry that define the city. Enjoy wearing your memories, or gift them to someone special to cherish the GROOVE experience for years to come.