Code and Theory Celebrates Another Year of Innovation and Design Excellence
In a remarkable demonstration of creative prowess and technological expertise, Code and Theory has been recognized with three prestigious distinctions at Fast Company's 2025 Innovation by Design Awards. This latest achievement not only continues the agency's impressive streak of accolades but also solidifies its reputation as one of the foremost creative and technology partners in the industry.
The awards highlight the groundbreaking work the agency has done, particularly with projects like NBC's Big Board and the NFL app. These initiatives exemplify Code and Theory's knack for addressing complex challenges with innovative solutions that resonate with audiences and deliver measurable business outcomes. Let's explore the significance of these achievements and what they mean for both the agency and its clients.
Receiving accolades for the NBC Big Board, which successfully transformed election coverage by providing real-time data from over 16,000 jurisdictions, Code and Theory has established itself as a leader in creating dynamic user experiences. This platform, capable of handling over 10 million data points, enabled MSNBC to achieve record-breaking viewership during crucial election periods, seamlessly engaging viewers with timely and relevant content.
Meanwhile, the reimagined NFL app has become a personalized, video-centric hub for NFL fans, facilitating an impressive 2.3 billion streaming minutes in 2024. This innovative approach underlines Code and Theory's commitment to placing user experience at the forefront of its digital solutions.
As a testament to its overall impact in the industry, Code and Theory's recognition as the Design Company of the Year further underscores its dedication to customer-first experiences. The agency's ethos of putting users at the heart of its design process has proven effective in achieving large-scale business results for its clients, including major brands like Amazon, Microsoft, and the NFL.
The accolade reflects a consistent pattern of excellence, one that has led to past honors such as being featured on Fast Company's World's Most Innovative Companies list and earning distinctions in various categories including User Experience Design and Marketing.
In addition to its accolades at the Innovation by Design Awards, Code and Theory has recently made its debut in Forrester's Commerce Services Landscape, Q3 2025. This recognition positions the agency as a pivotal player in shaping the future of commerce, assisting brands in navigating the fast-evolving landscape while delivering tangible and meaningful results.
Brendan Vaughan, editor-in-chief of Fast Company, echoed this sentiment, stating, "The Innovation by Design Awards celebrate bold ideas that drive business and societal progress. The 2025 honorees exemplify how creative thinking can lead to unlocking new markets and building stronger organizations."
Dan Gardner, co-founder of Code and Theory, articulated a vision that stems from a deep understanding of human needs. He stated that when technology and design focus on real human experiences, it fosters outcomes that genuinely matter, revolutionizing how individuals interact with news, sports, and culture. The ongoing recognition from Fast Company affirms the agency's commitment to delivering exceptional customer experiences that translate into successful business strategies.
As Code and Theory continues on this path of innovation and success, its ability to blend creativity with engineering will undoubtedly lead to exciting developments in the years to come. For clients seeking a partner that not only understands the intricacies of design but also delivers real impact, Code and Theory remains an exemplary choice.
In summary, with multiple accolades under its belt, including three distinctions from the Fast Company’s 2025 Innovation by Design Awards, Code and Theory stands as a vanguard of modern design and technology. Their commitment to creating customer-first experiences not only reinforces their industry standing but also paves the way for future innovations that can redefine user engagement in the digital landscape. As the agency looks ahead, its ambitious trajectory promises to lead to even greater accomplishments for the client's brands they serve and the audiences they reach.
The awards highlight the groundbreaking work the agency has done, particularly with projects like NBC's Big Board and the NFL app. These initiatives exemplify Code and Theory's knack for addressing complex challenges with innovative solutions that resonate with audiences and deliver measurable business outcomes. Let's explore the significance of these achievements and what they mean for both the agency and its clients.
Recognition Overview
Receiving accolades for the NBC Big Board, which successfully transformed election coverage by providing real-time data from over 16,000 jurisdictions, Code and Theory has established itself as a leader in creating dynamic user experiences. This platform, capable of handling over 10 million data points, enabled MSNBC to achieve record-breaking viewership during crucial election periods, seamlessly engaging viewers with timely and relevant content.
Meanwhile, the reimagined NFL app has become a personalized, video-centric hub for NFL fans, facilitating an impressive 2.3 billion streaming minutes in 2024. This innovative approach underlines Code and Theory's commitment to placing user experience at the forefront of its digital solutions.
Design Company of the Year
As a testament to its overall impact in the industry, Code and Theory's recognition as the Design Company of the Year further underscores its dedication to customer-first experiences. The agency's ethos of putting users at the heart of its design process has proven effective in achieving large-scale business results for its clients, including major brands like Amazon, Microsoft, and the NFL.
The accolade reflects a consistent pattern of excellence, one that has led to past honors such as being featured on Fast Company's World's Most Innovative Companies list and earning distinctions in various categories including User Experience Design and Marketing.
Future of Commerce
In addition to its accolades at the Innovation by Design Awards, Code and Theory has recently made its debut in Forrester's Commerce Services Landscape, Q3 2025. This recognition positions the agency as a pivotal player in shaping the future of commerce, assisting brands in navigating the fast-evolving landscape while delivering tangible and meaningful results.
Brendan Vaughan, editor-in-chief of Fast Company, echoed this sentiment, stating, "The Innovation by Design Awards celebrate bold ideas that drive business and societal progress. The 2025 honorees exemplify how creative thinking can lead to unlocking new markets and building stronger organizations."
Vision for the Future
Dan Gardner, co-founder of Code and Theory, articulated a vision that stems from a deep understanding of human needs. He stated that when technology and design focus on real human experiences, it fosters outcomes that genuinely matter, revolutionizing how individuals interact with news, sports, and culture. The ongoing recognition from Fast Company affirms the agency's commitment to delivering exceptional customer experiences that translate into successful business strategies.
As Code and Theory continues on this path of innovation and success, its ability to blend creativity with engineering will undoubtedly lead to exciting developments in the years to come. For clients seeking a partner that not only understands the intricacies of design but also delivers real impact, Code and Theory remains an exemplary choice.
Conclusion
In summary, with multiple accolades under its belt, including three distinctions from the Fast Company’s 2025 Innovation by Design Awards, Code and Theory stands as a vanguard of modern design and technology. Their commitment to creating customer-first experiences not only reinforces their industry standing but also paves the way for future innovations that can redefine user engagement in the digital landscape. As the agency looks ahead, its ambitious trajectory promises to lead to even greater accomplishments for the client's brands they serve and the audiences they reach.
Topics Consumer Technology）
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