#Japan #Tokyo #Net Protections #atone #mix.tokyo

Introduction

Net Protections, a leading provider of payment solutions based in Tokyo, has officially launched its after-payment service, 'atone', on TSI's popular fashion e-commerce site, Mix.Tokyo, starting from April 10, 2026. This new integration is expected to streamline the shopping experience for users, particularly targeting younger consumers who prefer flexible payment options.

Why 'atone'?

As Japan's fashion industry continues to evolve, TSI, known for its diverse offerings from renowned brands such as 'JILL by JILL STUART', 'MARGARET HOWELL', and 'NANO universe', is making significant strides to attract a younger demographic. The introduction of 'atone' aligns perfectly with TSI's objective to cater to customers who may not own credit cards or wish to limit their use of them. The service allows purchases to be made without immediate payment, thus enhancing the appeal to users within the 10 to 20 age range.

Campaign Announcement

To celebrate this collaboration, a special cash-back campaign was launched on April 24, 2026, allowing customers using 'atone' for purchases on Mix.Tokyo to receive a 10% cash back. This promotion is designed to incentivize the use of the newly integrated payment method across all standard products available on the site, excluding pre-orders. The campaign will run from April 24 to July 23, 2026.

Considerations Behind the Update

The decision to integrate 'atone' into Mix.Tokyo stems from a comprehensive understanding of the current shopping trends among Japan's youth. The aim is not only to enhance user retention and reduce drop-off rates during the purchasing process but also to leverage Net Protections' extensive membership base and insights in the e-commerce apparel sector to drive higher sales for TSI.

About 'atone'

'atone' is a versatile payment solution that supports purchases made both online and in physical stores, without the need for users to pre-register bank or credit card details. This flexibility prevents potential loss of sales caused by last-minute buyer hesitations. Additionally, the service promotes a cashless environment by capturing sales from consumers who possess credit cards yet prefer not to use them. It also supports businesses by encouraging repeat purchases and higher transaction amounts through an incorporated points program.

For more information about 'atone', visit here.

About Mix.Tokyo

Mix.Tokyo is TSI's official online platform that showcases over 30 brands, including popular labels like 'PEARLY GATES', 'NANO universe', and 'NATURAL BEAUTY BASIC'. The e-store offers a comprehensive selection of fashion items for both men and women, catering to styles ranging from everyday wear to active apparel. For more details, check out their official website here.

Company Overview

Net Protections Inc.

• - Established: January 2000
• - Capital: 100 million yen
• - Location: 4-2-6 Kojimachi, Chiyoda-ku, Tokyo
• - Website: Net Protections

TSI Holdings Co., Ltd.

• - Established: March 2014
• - Location: 8-5-27 Akasaka, Minato-ku, Tokyo
• - Website: TSI

In summary, the integration of the 'atone' payment system into Mix.Tokyo represents a significant move towards improving customer engagement and expanding market reach in the digital retail sector.