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Valvoline™ Restore & Protect 2025 Product of the Year USA Award Winner

Valvoline™ Global Operations proudly announces that its cutting-edge product, Restore & Protect motor oil, has earned the esteemed title of the 2025 Product of the Year in the Car Care category. This recognition reflects the innovative attributes and performance advantages that Valvoline’s new motor oil offers to consumers.

This groundbreaking motor oil has been developed to address engine maintenance by effectively removing harmful deposits that could jeopardize engine performance. It's tailored for car owners eager to maintain and restore their vehicle's functionality, thus ensuring longevity and reliability. The product claims to eliminate up to 100% of engine-destroying deposits when utilized according to the directions provided.

This award was determined through a substantial national study, conducted by Kantar, which polled 40,000 American consumers. The Product of the Year awards are renowned for being the largest consumer-voted recognition program that highlights product innovation across various categories. Valvoline's recognition underlines the high performance and innovative design embedded in Restore & Protect.

Launched in January 2024, Restore & Protect breaks new ground in the automotive sector, challenging conventional perceptions of motor oils. Greg Barntsen, General Manager – Americas for Valvoline Global Operations, articulated the company’s commitment to innovation by stating, “We are honored to be chosen by consumers as a 2025 Product of the Year award winner. Restore & Protect stands at the forefront of innovation and demonstrates Valvoline’s dedication to providing solutions that tackle global automotive challenges.”

A respected ally for shoppers, the Product of the Year program has guided consumers in selecting effective products for over 30 years, facilitating informed purchasing decisions. With the ever-evolving market landscape, the distinctive Product of the Year red seal assists buyers in identifying items distinguished by remarkable function, design, and packaging.

Mike Nolan, Global CEO of Product of the Year Management, emphasized the critical role of these awards, stating, “In a highly crowded and dynamic marketplace, Product of the Year connects consumers with innovative offerings in various industries, including automotive.” The announcement aligns with Restore & Protect's promotion through a shoppable article on PEOPLE Online, and feature publications such as Path to Purchase, Progressive Grocer, and Store Brands.

Valvoline has been an industry leader since 1866, introducing the world’s first branded motor oil and establishing itself as a trusted name in maintaining automotive performance. With operations spanning across more than 140 countries and a dedication to creating innovative products for varied engine needs—ranging from high-mileage to heavy-duty vehicles—Valvoline positions itself as a pivotal competitor in the automotive sector.

Valvoline remains resolute in addressing the future of mobility, enhancing sustainability and functionality for both electric and traditional combustion vehicles. The company is now part of Aramco, a global giant in energy and chemicals, combining resources for unmatched product innovation and sustainable solutions.

As part of the acknowledgment, Restore & Protect will feature the Product of the Year logo in its marketing communications for two years, boosting its visibility among automotive enthusiasts nationwide. By fostering a culture of innovation and quality, Valvoline continues to lead the way in automotive care and consumer satisfaction.

For more details regarding Valvoline’s award-winning Restore & Protect motor oil, visit Valvoline Global.