#Japan #Tokyo #Soie #Hand Serum #Fragrance Series

Soie Introduces New Fragrance Series

Soie, the luxurious hand beauty brand, proudly announces the launch of its new fragrance series, officially available starting September 22. This exciting addition expands Soie's product offerings, which now includes five unique hand serums and hand soaps, all featuring exquisite scents.

For those unfamiliar with Soie, the name is derived from the French word for "silk," reflecting the brand's commitment to nurturing the inherent beauty of the hands. Recognizing that our hands are often overworked and take much wear and tear, Soie emphasizes the importance of protecting and enhancing their beauty. With a philosophy that states, "beauty begins with the hands," Soie's products aim to deliver moments of gentle care and new beauty experiences through their delicate textures and captivating fragrances.

Product Lineup

Enlight Hand Serum

The Enlight Hand Serum comes in five enchanting fragrances, each 30mL. This hand serum is crafted to bring out the silk-like moisture, smoothness, and radiance that hands naturally possess. Its lightweight texture absorbs quickly without leaving any sticky residue, transforming your caring routine into a luxurious moment with its subtle yet enchanting fragrance.

Moist Fragrance Hand Soap

The Moist Fragrance Hand Soap, also available in five delightful scents, comes in a generous 300mL size. This hand soap offers a unique combination of rich fragrance and hydration, leaving your hands feeling soft and smooth after each wash. The gentle lather envelops your skin, ensuring a refreshing cleanse while maintaining a light and airy feel. Each use transforms the mundane task of washing hands into an elegant experience, akin to using a fine fragrance.

Fragrance Collection

Soie's fragrance lineup includes:

1. Luxury Floral: This scent captures the essence of a serene afternoon tea at a luxurious hotel. With gentle floral citrus notes of bergamot and neroli complemented by jasmine and musk, it creates a clean and sophisticated aroma that soothes the spirit.
2. Elegant Time: Evoking visions of graceful dressing moments, this fragrance is a blend of sweet kinmokusei and tuberose, with a touch of oriental spice for a glamorous and poised scent that enchants the senses.
3. Color Drops: Inspired by the radiant hues of rain-kissed rainbows, this fresh floral scent combines lilac and water accords with musk, resulting in a light yet dramatic fragrance that lingers beautifully.
4. Supreme Tea: Reminiscent of a journey back to one’s consciousness, this scent fuses two types of tea with herbs, embodied in a calm yet sophisticated essence that invites deep breaths and serene moments.
5. Sakura: Capturing the essence of new beginnings as reflected in the first cherry blossoms, this refreshingly ethereal fragrance combines the crispness of rain-kissed cherry blossoms with the softness of white lavender, producing an elegant and purifying scent that encourages deep, cleansing breaths.

Company Information

Soie is based in Roppongi, Tokyo, and aims to expand its reach through physical stores nationwide, ensuring that more customers can experience the elegance and unique offerings that Soie provides. The company, founded by Totaro Kalafchi, is committed to sharing the philosophy of hand beauty with the world.

For more information about Soie and its new fragrance series, visit their official website or follow them on Instagram.

Soie is excited about the potential to bring the beauty of their world to a wider audience, inviting all to indulge in luxurious self-care and hand beauty.