#Japan #Koto #EthicalFoodLab #SustainableFood #CCCMKHoldings

The Second Ethical Food Fair: A Step Towards Sustainable Eating

CCCMK Holdings, headquartered in Yokohama, Kanagawa, is establishing a co-creative platform called "V Everyone's Ethical Food Lab." This initiative seeks to explore how ethical products can resonate with consumers and motivate purchasing decisions. Following the first trial experiment held from October 10 to October 16, 2024, at Daikanyama Tsutaya Bookstore, the second event will be launched at Aeon Style Ariake Garden in Koto City, Tokyo, from November 4 to November 9, 2025.

Objectives and Insights

The first phase of the Sustainability Forum elucidated that ethical products should not only highlight their social value but also appeal through taste and quality. This insight has propelled the foundation of the 2025 forum, focusing on seven key ethical themes: Sustainable Seafood, Organic, Fair Trade, Animal Welfare, Plant-Based Food, Upcycled Food, and Sustainable Cocoa. For this second experiment, the focus is on examining the most effective ways to communicate these themes to consumers in-store, employing relatable messages on point-of-purchase (POP) displays.

The Event Details

During the second Ethical Food Fair at Aeon Style Ariake Garden, various products aligned with the seven ethical themes will be showcased. The aim is twofold: to present appealing products and to resonate with consumers through impactful messaging. This follows the initial phase, where changes in purchasing behavior were also documented. Through this practical approach, CCCMK Holdings aspires to deepen the societal penetration of ethical food in collaboration with all stakeholders involved in food—consumers, manufacturers, and retailers alike.

Event Information:

• - Date: November 4, 2025 - November 9, 2025
• - Location: Aeon Style Ariake Garden, 2-1-8 Ariake, Koto-ku, Tokyo
• - Featured Ethical Products: 14 products based on the ethical themes

Highlighted Ethical Products

Here are some of the products that will be available:

1. Meiji Milk Chocolate - Sustainable Cocoa
2. Meiji Agroforestry Milk Chocolate - Sustainable Cocoa
3. Meiji The Cacao Nutti Cacao - Sustainable Cocoa
4. Meiji The Cacao Fruity Cacao Latte - Sustainable Cocoa
5. Meiji The Cacao Floral Cacao Latte - Sustainable Cocoa
6. Kewpie Green Plant-Based Mayonnaise - Plant-Based Food
7. Kewpie Green Plant-Based Caesar Salad Dressing - Plant-Based Food
8. Kewpie Green Plant-Based Dressing with Agroforestry Milk Chocolate - Plant-Based Food
9. Kewpie Upcycled Food for Healthy Bones - Upcycled Food
10. Mizkan ZENB Pasta Sauce: Vegetable Bolognese - Plant-Based Food
11. Mizkan ZENB Pasta Sauce: Rich Mushroom Veggie Cream - Plant-Based Food
12. SB Foods Organic Spice: Organic Black Pepper (Coarse) - Organic/Fair Trade
13. SB Foods Organic Spice: Organic Cinnamon (Powder) - Organic/Fair Trade
14. SB Foods Organic Spice: Organic Basil - Organic/Fair Trade

Additionally, 18 private brand products under the Topvalu label will also be featured, closely related to the seven themes mentioned.

Conclusion

CCCMK Holdings is dedicated to contributing to a sustainable food cycle for the future through the activities of "V Everyone's Ethical Food Lab." By actively engaging with all entities associated with food, they aim to promote ethical eating habits and enhance consumers' understanding of sustainable products. The upcoming Ethical Food Fair embodies this commitment, encouraging shoppers to make informed decisions and embrace a lifestyle centered around sustainability and ethical eating practices.