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Genesis Magma Racing Unveils the GMR-001 Hypercar

On April 16th, 2025, Genesis Magma Racing (GMR) made a significant mark in the world of motorsport by introducing its full-scale GMR-001 Hypercar at the New York International Auto Show. This unveiling not only showcases a remarkable vehicle but also identifies the racing team's unique brand identity, complete with a distinctive livery and race suits. This bold venture signals a bright future as GMR gears up for its inaugural race in the 2026 FIA World Endurance Championship (WEC), ultimately aiming to compete in the iconic 24 Hours of Le Mans.

A New Era of Athletic Elegance

The GMR-001 Hypercar embodies Genesis' philosophy of "Athletic Elegance," merging beauty with functionality. This vehicle stands as a testament to advanced engineering and design, delivering both speed and sophistication. Designed with aerodynamic precision and a sculptural flow, the Hypercar captures the essence of high-performance racing while representing the rich Korean heritage of the Genesis brand.

Design and Engineering Passions

The GMR-001 features an impressive design that integrates Genesis' hallmark elements, including the signature Two-Line lighting. This design not only enhances its aerodynamic profile but also maintains visual harmony with Genesis' consumer vehicle line. Special attention has been paid to ensuring that proper visibility is achieved for endurance racing, a critical factor during nighttime competitions.

Crafted at Genesis Design Europe, the Hypercar boasts a Parabolic Line along its side profile complemented by a flat underbody plate that enhances aerodynamic efficiency. The vehicle also incorporates integrated air inlets aimed at optimizing thermal performance, showcasing a meticulous attention to detail. Though specific performance specifications are still under wraps, the hybrid powertrain developed in collaboration with ORECA Motorsport is expected to provide exhilarating speed and efficiency.

Livery and Cultural Significance

A notable highlight of the GMR-001 Hypercar is its striking livery that pays homage to Korean culture. The use of the signature Magma orange not only evokes a sense of vibrancy but also encapsulates the energy and spirit of Korea. The design includes the Korean character for "Magma" (마그마), which forms geometric shapes echoing the team’s logo, a perfect blend of cultural significance and modern design.

As the gradient transitions from vivid orange in the front to a deep red in the rear, it creates a visual representation of speed, embodying the dynamic nature of high-performance racing. This livery is not just functional but serves also as a statement piece, where artistry meets the world of motorsport.

Race Suits That Represent a Legacy

Complementing the GMR-001 Hypercar are the team’s race suits, designed to reflect the brand's identity through the incorporation of G-Matrix graphics alongside the Two-Line motif. These suits symbolize the synergy between driver, machine, and brand, representing the team's dedication to excellence and performance.

The roster of drivers for Genesis Magma Racing is equally impressive, featuring renowned talents such as André Lotterer, a three-time winner of the 24 Hours of Le Mans, and Luis “Pipo” Derani, a distinguished four-time victor at the 12 Hours of Sebring. As they prepare for the upcoming championship, these skilled drivers will play pivotal roles in taking the GMR-001 to its full potential on the racetrack.

A Future Full of Possibilities

As Genesis Magma Racing embraces the competitive racing landscape, the debut of the GMR-001 Hypercar marks not just the start of a new racing team, but a commitment to redefining performance standards in motorsport. This innovative approach promises an exciting era for fans and enthusiasts, showcasing a perfect fusion of artful design and cutting-edge automotive technology.

For more updates on Genesis Magma Racing and the GMR-001 Hypercar, check out their global newsroom at newsroom.genesis.com.