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Roland DG Launches a New Era with 'Make Your Mark'

On April 7, 2026, in Irvine, California, Roland DG Corporation, a prominent name in the digital printing solutions industry, introduced a dynamic rebranding initiative accompanied by the launch of cutting-edge hardware and software products, all tied together under the invigorating tagline "Make Your Mark."

This new brand promise encapsulates the essence of creativity and impact, emphasizing the aspirations of Roland DG's users who aim to produce work that not only enhances their business but also contributes positively to the world around them. The brand refresh marks a significant evolution for the company, built on a strong foundation of over four decades of engineering prowess and an unwavering commitment to reliability.

Roland DG's updated branding and communication strategy signals a strategic shift towards offering comprehensive solutions that span various industries. This approach combines advanced hardware, high-performance supplies, intelligent software, and top-tier service. At the core of "Make Your Mark" lies a message that resonates with individuals seeking to create work that leaves a lasting impression. The innovative technology from Roland DG is the vehicle that allows such ambition to take flight.

The visual transformation seen in the brand refresh aims to resonate with a broad spectrum of creators—from print professionals and manufacturers to enterprising individuals and innovators. This refresh is not merely a cosmetic change; it also aligns Roland DG’s growth objectives and empowers users to transform their creative visions into reality, turning their ambitions into meaningful contributions.

Stephen Davis, Director of Global Marketing and Brand Communications at Roland DG, noted that this new approach champions the pride and confidence users take in their creations. "Our customers aren’t just looking for functional tools; they want instruments that hold the promise of quality and longevity. This rebranding allows us to communicate our role in helping them achieve that," he expressed.

In-depth customer feedback, collected through extensive interviews and surveys, underscored that Roland DG's value extends far beyond product performance—customers spoke passionately about the pride, confidence, and durability associated with their work. A recent study by Keypoint Intelligence revealed that nearly half (47%) of new investments stem from diversifying into fresh applications driven by customer demands. These insights have been invaluable in shaping the comprehensive evolution of Roland DG's brand identity.

The redesign emphasizes an engaging and expressive use of color and imagery, placing customers at the forefront of its visual language while ensuring greater consistency across all product lines. According to Kohei Tanabe, President of Roland DG Corporation, "Our legacy has always revolved around empowering creativity and innovation. This new identity not only honors that heritage but also mirrors our growth alongside the evolving world around us. 'Make Your Mark' symbolizes our commitment to enabling individuals to leave a positive imprint through their work, businesses, and communities while providing them with reliable solutions and partnerships they can count on."

The global rollout of this rebranding will see the introduction of the "Make Your Mark" tagline across various markets and will be showcased at prominent international trade events, such as the ISA Expo in Orlando from April 8-10 and FESPA in Barcelona from May 19-22, 2026.

Alongside the brand refresh, Roland DG simultaneously launched its new TrueVis VG4 Series incorporating TR3 inks. This product promises enhanced image quality and smarter eco-solvent print and cut production, epitomizing the innovative spirit associated with the brand.

To discover more about Roland DG’s global brand refresh and its extensive lineup of digital imaging solutions, visit Roland DGA.

Summary

Roland DG's brand refresh, encapsulated in the "Make Your Mark" message, reflects a commitment to supporting creativity and innovation across industries. As the company evolves, it continues to deliver reliable, cutting-edge solutions that empower users to confidently produce work they can be proud of, ultimately leaving a positive impact on their businesses and communities.