Didomi and Sourcepoint Form Alliance to Revolutionize Privacy Technology for the Future
In a significant move for the future of data privacy, didomi, a pioneer in data privacy solutions, has announced its merger with Sourcepoint, a top-tier privacy technology company serving over 200 global clients in the publishing sector. This union of two established leaders is poised to reshape the way data is gathered, processed, and utilized across digital platforms. The merger is designed not only to enhance user privacy but also to align with the rising importance of artificial intelligence (AI) in marketing and advertising.
With the support of Marlin Equity Partners, who acquired a majority stake in Didomi earlier this year, this collaboration aims to cultivate an advanced privacy infrastructure that harmonizes user trust, compliance with regulations, and overall business performance. 'The marketing and advertising landscape is constantly evolving,' stated Romain Gauthier, CEO and Founder of Didomi. 'Our mutual goal with Sourcepoint is to create a state-of-the-art framework for privacy that empowers businesses to navigate the increasingly complex digital environment defined by AI and hyper-personalization.'
As the combined entity, Didomi and Sourcepoint will leverage their strengths in server-side innovations and modern consent management tools. These enhancements are designed to allow publishers and advertisers to craft smarter data strategies, manage first-party data more effectively, and stay at the forefront of future technologies.
Ben Barokas, Co-Founder and CEO of Sourcepoint, expressed his enthusiasm about the merger, stating, 'We began our journey in 2015 with the aim of helping top brands transform privacy regulations into catalysts for better business outcomes. Together, we expect to have a more significant impact on how businesses gather, manage, and activate first-party data while remaining leaders in AI advancements.' This merger is especially timely as data protection regulations become increasingly complex worldwide, necessitating more than just technology for businesses. Companies now require strong partnerships that combine top-notch service with innovative solutions — a goal achieved through this collaboration.
Brian Kane, Co-Founder and COO of Sourcepoint, further elaborated on the changing landscape, stating, 'The complexities surrounding privacy regulations mean businesses can't rely solely on powerful technology. They need a partner who delivers excellence in both service and solution development. Together with Didomi, we're achieving precisely that.'
This strategic merger follows Didomi's recent acquisition of the server-side tagging specialist Addingwell, hinting at the company’s ambition to build a unified platform that maximizes innovation potential and caters to evolving industry needs. As privacy becomes a key factor in establishing user trust and ensuring compliance, this alliance signifies a crucial step towards redefining privacy as a strategic growth lever in an ever-changing digital landscape. For more information, visit didomi.io and sourcepoint.com.