#Cambridge #United Kingdom #Pragmatic Semiconductor #FlexIC technology #NFC Connect

Revolutionizing NFC Connectivity with Pragmatic Semiconductor's Sustainable Innovation

The Launch of NFC Connect

Pragmatic Semiconductor Ltd., a leading innovator in flexible semiconductor technology, has announced its latest product line—NFC Connect. This new series aims to redefine how NFC (Near Field Communication) connectivity is integrated into mass-market products, overcoming the traditional challenges of cost, supply chain robustness, and sustainability.

What is NFC Connect?

NFC Connect is built on Pragmatic’s unique FlexIC (Flexible Integrated Circuit) technology, which offers industry-standard NFC endpoint functions in an ultra-thin, flexible form factor that minimizes carbon emissions. This technology allows manufacturers of inlays and label converters to effortlessly integrate NFC capabilities into products or packaging, including on curved surfaces. This integration facilitates smarter, more connected consumer experiences and increases engagement across a broad spectrum of industries.

The Benefits of Flexibility and Sustainability

According to David Moore, CEO of Pragmatic Semiconductor, "The FlexIC technology bridges our physical and digital worlds sustainably, enabling low-carbon, cost-effective edge and item-level intelligence at a scale previously unattainable." The NFC Connect product line is designed to enhance customer innovation and satisfaction by aiding brands in creating enriched customer experiences—from loyalty programs to product authentication and provenance tracking, all while promoting recycling and reuse.

James Davey, the Senior Vice President of Sales, Corporate Development, and Product Management at Pragmatic, points out that NFC Connect adheres to established industry standards like ISO15693 and NFC Forum Type 5, which makes it easy to incorporate into existing workflows. This feature opens unique opportunities for partners in the inlay, assembly, and converter ecosystem to expand their product portfolios while capitalizing on emerging market opportunities.

Industry Applications

The applications for NFC Connect are vast and varied. The emphasis is particularly on fast-moving consumer goods (FMCG) such as food and beverages, apparel, pharmaceuticals, and cosmetics. Even beyond these sectors, there is potential for rapid development in smart health and wellness devices, toys, and games, further expanding the potential utilization of NFC technology.

Manufacturing Excellence

The production of NFC Connect takes place at Pragmatic Park, located in Durham, UK, which is notable for being the site of the country’s first 300mm semiconductor manufacturing line. This facility is poised to produce billions of chips annually using an innovative manufacturing process that not only shortens cycle times but also increases cost efficiency by consuming less energy, water, and harmful chemicals compared to traditional semiconductor manufacturing processes.

The initial volume samples of NFC Connect’s first product, the PR1301, are available as frame-mounted 300mm wafers, single dies, and sample inlays. To learn more about NFC Connect, you can visit their official webpage at Pragmatic Semiconductor Site.

Conclusion

Pragmatic Semiconductor is at the forefront of large-scale flexible semiconductor technology, connecting our digital and physical realms sustainably. With a focus on optimized design and innovation, Pragmatic is enabling flexible integrated circuits that deliver sustainable edge and item-level intelligence at unprecedented scales. The advent of NFC Connect is not just a technological breakthrough; it represents a significant step toward a more sustainable future in the realm of wireless communication and seamless consumer experience.