#Japan #Tokyo #TikTok Live #HARIAS #ABITOKYO

Unprecedented Sales Success

On June 10, 2026, during a live commerce event on TikTok known as the "Enchanter Channel," HARIAS launched its medicated cushion foundation. In a mere ten minutes, over 1100 units were sold out, showcasing the growing trend of live commerce in the beauty industry. This event, organized by S Holdings and its apparel brand ABITOKYO, demonstrates how social media platforms can drive product sales dramatically in a short period.

Record-Breaking Sales Performance

The most remarkable aspect of this live commerce event was not only the high sales volume but the speed at which the products sold. The cushion foundation, positioned as a functional skin-care product, attracted consumers with its unique offering of both makeup and skincare benefits. The event's features included:

• - Sales Volume: Over 1100 units sold
• - Event Date: June 10, 2026
• - Sell-Out Time: Approximately 10 minutes

Reasons Behind the Rapid Sell-Out

Several factors contributed to the swift sell-out of the HARIAS cushion foundation:
1. Innovative Product Offering: The foundation is marketed as a medicated item providing benefits for wrinkle improvement, skin whitening, and anti-skin trouble properties. During the live demo, the presenter highlighted these unique selling points, educating the audience on the product’s advantages.
2. Real-Time Interaction: Audience interaction played a crucial role. Viewers were encouraged to ask questions, which were answered live, creating a sense of trust and connection between the presenter and the audience. This immediate engagement likely enhanced the viewers' confidence in making their purchase.
3. Visual Confirmation: Live demonstrations allowed viewers to see the foundation's coverage, finish, and texture first-hand. This visual evidence, combined with the product's functional claims, made it compelling for consumers.

Features of HARIAS Cushion Foundation

The HARIAS cushion foundation stands out due to its advanced formulation:

• - Skincare Ingredients: Infused with niacinamide and dipotassium glycyrrhizate, it promises to improve skin appearance while providing coverage.
• - Sun Protection: With an SPF of 50+/PA++++, it protects against UV rays, making it suitable for daily use and outdoor activities.
• - Non-Chemical Formula: Designed with sensitive skin in mind, it eliminates chemical UV absorbers and adds moisturizing elements to prevent dryness and irritation.
• - Skin Benefits: Claims include preventing melanin production, addressing dark spots and freckles, making it a two-in-one product that appeals to a broader audience.

The Enchanter Channel's Impact

The "Enchanter Channel" has set itself apart as one of Japan's leading live commerce platforms, known for its effective selling strategies and engaging content. Managed by S-LIVE JAPAN, it has achieved numerous accolades, including the rank of number one on TikTok Shop's monthly star rankings for seven consecutive months.

S-LIVE JAPAN has boldly embraced collaborations with local businesses across Japan, engaging in initiatives like the Local Revitalization Project to boost sales and contribute to regional economies. This innovative approach not only enhances local brand visibility but also fosters community growth.

Conclusion

The successful launch of the HARIAS cushion foundation exemplifies the power of live commerce in the beauty industry. With the combination of interactive engagement, unique product offerings, and effective marketing strategies, this event sets a precedent for future launches. As the demand for real-time engagement and community-focused shopping experiences grows, brands willing to innovate in their approach will likely thrive. HARIAS and S Holdings have proven that with the right formulation and a strong outreach strategy, remarkable sales can be achieved in record time.