#Japan #Tokyo #sustainable travel #Japan tourism #Overtourism

Japan's Second Call for Over-Tourism Prevention Projects

Starting June 1st, the Japan Tourism Agency will commence a second call for applications for the "Initiative for Preventing and Mitigating Over-Tourism and Enhancing Tourist Reception Environments". This phase will run until July 17, 2023, at 12:00 PM. To support regions and businesses interested in applying, an online briefing and workshop focused on KPI setting for project proposals will be held on June 10, 2023.

Background

In 2025, the number of foreign tourists visiting Japan is expected to reach approximately 42.68 million, with spending soaring to around 9.5 trillion yen, marking unprecedented growth. However, this surge brings challenges such as excessive concentrations of tourists in certain areas and issues with visitor behavior, highlighting the need for comprehensive tourism strategies. To ensure that inbound tourism remains a robust and strategic industry in Japan, it's crucial to develop effective measures through community engagement and understanding.

The primary objective of this initiative is to address the tourism challenges faced by various regions by systematically enhancing the tourist reception environment, promoting sustainable tourism.

Online Briefing and Workshop Details

The upcoming online briefing and workshop is scheduled for:

• - Date: June 10, 2023
• - Time: 14:00 - 15:30 (tentative)
• - Format: Online (Zoom webinar)
• - Cost: Free
• - Registration: Interested participants can sign up here.

Program Overview

• - Part 1: Briefing

In this segment, we will provide an overview of the initiative, details on the second call schedule, and application procedures.

• - Part 2: Workshop

This session will cover useful information on data utilization and important points for KPI setting, aimed at assisting participants in their project applications.

Note: The program may be subject to change. An archived video of the briefing will be made available on the official website after the event.

Application Overview

The second call for proposals begins on June 1, 2023, and the deadline for submitting project plans is July 17, 2023, at 12:00 PM. It is essential that all submissions are made before this deadline.

The initiative distinguishes between two types of applications: a "Community-Based Type" and a "General Type".

For those who missed the first call, you can catch up on the previously held briefing session through an archived video, detailing the initiative's overview, system, and application process here.