#USA #Santa Ana #Cedar #Behr Paint #Home Exterior

Behr Paint Company Reveals 2025 Color of the Year

On March 19, 2025, Behr Paint Company made a significant announcement regarding the world of home aesthetics. The company has selected "Cedar" as its Exterior Stain Color of the Year for 2025, a warm and earthy shade that draws inspiration from the rich tones of cedarwood. This choice aligns perfectly with a growing trend among homeowners who are looking to enhance their living spaces rather than move, with a recent study revealing that 82% of homeowners are focusing on improving their current homes.

As the warm weather approaches, many homeowners are turning their attention to outdoor renovations. According to Behr's marketing insights, 71% of U.S. homeowners plan to revamp the exterior of their homes with stains and 81% with paint this year. The selection of Cedar not only meets the rising demand for natural, inviting colors but also showcases the brand’s commitment to providing performance-driven products.

The Curb Appeal Collection

Alongside the launch of Cedar, Behr has introduced its second annual Curb Appeal Collection, which features 45 carefully curated exterior paint shades. These colors encompass a spectrum ranging from earthy neutrals to vibrant hues, providing options that cater to diverse tastes and architectural styles. The collection aims to simplify the color selection process for homeowners, as many feel overwhelmed by the numerous choices available. Specifically, 84% of homeowners expressed interest in changing their home's exterior color, yet about half are hesitant due to the complexity of the decision.

To address this, Behr has grouped its collection into four distinct sub-palettes that reflect varying design styles:

• - Classic Haven: Incorporates soft neutrals alongside bold colors like deep grays and reds, ideal for classic-style homes.
• - Modern Escape: Features lively colors such as yellow and teal, presenting a fresh look perfect for contemporary homes.
• - Casual Oasis: Presents a serene palette with soft grays and light blues, reflecting a relaxed coastal vibe for inviting curb appeal.
• - Artisan Retreat: Showcases earthy tones accented with bright colors, reminiscent of handcrafted beauty.

The Versatility of Cedar

Erika Woelfel, Vice President of Color and Creative Services at Behr, describes Cedar as a rich light golden-brown. It enhances the natural beauty of wood and pairs beautifully with a variety of architectural styles, ensuring it complements everything from minimalist modern designs to more casual craftsman homes. This versatility makes Cedar an excellent choice for updating decks, fences, porches, and more, allowing homeowners to achieve a cohesive look with the colors from the Curb Appeal Collection.

Behr's Exterior Stain Color of the Year, Cedar, and the entire Curb Appeal Collection will be available exclusively at The Home Depot. This includes various Behr products, with the BEHR PREMIUM® Solid Color Premium Waterproofing Exterior Stain, which has received high ratings from independent consumer publications.

As home design continues to evolve, Behr remains dedicated to meeting the needs of DIYers and design professionals with its high-quality and innovative products. Founded in 1947, Behr Paint Company serves a vast customer base across the United States, Canada, and Mexico, consistently delivering on their promise of quality, creativity, and value.

For more detailed information about Cedar and to explore the Curb Appeal Collection, visit Behr's official website. As homeowners look to personalize their spaces, Behr Paint Company aims to provide inspiration and quality solutions that reflect the current trends in home design.

Whether you're planning a large exterior transformation or smaller touch-ups, Behr's latest offerings are designed to help you achieve your dream home aesthetic seamlessly. The brand's unwavering commitment to quality makes it a trusted partner for all your painting needs.