#USA #Detroit #Comerica Bank #Detroit Lions #DBG - Detroit

Detroit Lions and Comerica Bank Unite for 'Double The Impact'

On November 23, 2025, the Detroit Lions and Comerica Bank initiated their fourth annual My Cause My Cleats campaign, aptly named the 'Double The Impact' initiative. This collaborative effort aims to raise essential funds and resources for DBG - Detroit (Driven By Growth), a philanthropic organization focused on supporting the youth, families, and communities in Detroit.

About the Campaign

The 'Double The Impact' campaign invites community members to contribute from November 23 to December 7. During this two-week period, every dollar raised will be matched by the Detroit Lions Foundation, up to a maximum of $100,000, allowing donations to go twice as far in supporting local initiatives. Additionally, Comerica Bank is kicking off the fundraising drive with an initial donation of $10,000 to the cause.

Roxanne Caine, Vice President of the Detroit Lions Foundation Community Relations, emphasized the campaign's importance, stating, "My Cause My Cleats is a unique opportunity that allows our players to spotlight the causes they are passionate about. Partnering with Comerica to raise funds for DBG, a truly inspiring organization, enhances the focus on critical community issues."

Over the past three years, this partnership has successfully raised over $612,000 for a variety of causes, with previous beneficiaries including the Pure Heart Foundation, Family Assistance for Renaissance Men (F.A.R.M.), and Alternatives For Girls. This level of financial support reflects the commitment of the Lions and Comerica Bank to address pressing social challenges in their community.

The Mission of DBG - Detroit

DBG - Detroit, founded by Khali Sweeney in 2007, is dedicated to revitalizing communities by providing spaces where young individuals and adults can grow together. The organization prides itself on a perfect graduation rate for its students, with 98% choosing to pursue further education after high school. Its programs emphasize enhancing emotional intelligence and academic support, aiming to create a solid foundation for success in life.

Khali Sweeney expressed his gratitude for the partnership with the Lions and Comerica, saying, "This collaboration is not just about football or fundraising, but about the power of community commitment. It sends a clear message to our youth that they are valued and that there is an invested effort in their future. The Lions and Comerica's contributions don't merely double financial resources; they double the hope for the future of our city."

Achievements of DBG - Detroit

Over the years, DBG's impact has been transformative:

• - Every student has graduated from high school, with an impressive 98% advancing into post-secondary education, predominantly in STEM fields.
• - Participants in DBG's programs consistently perform 25% better than their global peers in areas like self-efficacy and adaptability, traits linked to long-term success.
• - Each youth involved receives a tailored growth plan that includes support in meals, transport, and various family resources to ensure no obstacle hinders their potential.

Sweeney was also acknowledged by the Detroit Lions in 2023 as the Inspire Change Changemaker Award recipient for his significant contributions to social justice. His work in the community earned him a $10,000 donation from the NFL Foundation, along with Super Bowl tickets and recognition during the team's Inspire Change game.

Ongoing Commitment from Comerica Bank

Comerica Bank's long-standing partnership with the Detroit Lions reflects a shared commitment to uplift communities. Over the years, Comerica has donated approximately $163,000 through its First Down Partnership, contributing over $7,000 to local charities this year alone and supporting 51 different community partners.

Comerica's rich history in Michigan dates back to its founding in 1849 in Detroit, making it the state's longest-serving bank. With around 4,300 employees, Comerica continues to foster positive relationships and support charitable work that enhances the lives of residents in the area.

As the upcoming 'Double The Impact' initiative unfolds, the combined efforts of the Detroit Lions and Comerica Bank are poised to make a lasting difference in the lives of many young people and families in Detroit. For more details or to contribute, visit their campaign page at Detroit Lions - My Cause.