NSJAPAN Advances Sales Training with National Support
Recently, NSJAPAN Inc., headquartered in the heart of Tokyo, has garnered attention for its innovative online training service, Sales Knowledge Lab. This platform has officially received recognition from the Ministry of Health, Labour and Welfare in Japan as a certified service eligible for the government’s reskilling support subsidy, aimed at fostering skilled human resources in line with the ongoing demands of digital transformation (DX) in the sales sector.
This new development means that companies can now benefit from financial assistance, covering up to 75% of the training costs for small and medium enterprises (2/3 for larger enterprises), making it significantly easier for organizations to enhance the sales capabilities of their workforce during this crucial transition period. As businesses navigate the complexities of reskilling in an AI-driven landscape, this initiative stands as a promising response to pressing social issues surrounding talent development and corporate value enhancement.
Service Overview: A Hybrid Approach to Sales Training
The Sales Knowledge Lab incorporates a comprehensive model that integrates online training, SaaS technology, and professional guidance. Members gain access to exclusive video materials, engaging case studies, and practical content aimed at improving their sales skills. A specialized dashboard allows management to visualize each team member's sales conversations and KPI progress, ensuring transparency and accountability.
Moreover, the program provides personalized one-on-one coaching sessions with seasoned sales professionals, enabling participants to transform theoretical knowledge into actionable proficiency in their work environment. This combination of training, tools, and human support creates an efficient hybrid model that strengthens a company’s sales force in a cohesive manner.
Harnessing Subsidies for Tangible Results
The recent accreditation allows eligible companies to have their training expenses significantly subsidized, with wages during the training period also being covered, and includes crucial skill development for internal DX initiatives. This dual-focus approach facilitates both the digitalization of sales operations and employee growth, creating a positive feedback loop that contributes to increased corporate value.
Case studies from companies that have implemented Sales Knowledge Lab showcase tangible improvements in sales performance. For instance, KOMPEITO Inc., a company specializing in employee benefits, reported an increase in its conversion rate from leads to sales meetings, rising from approximately 10% to around 18%. They also saw their conversion rate from meetings to contracts improve from 12% to about 20%, leading to a substantial boost in monthly new order numbers. A culture of data-driven sales process reviews is also beginning to take root.
The success stories of organizations adopting this service bolster the validity of the integrated approach of “sales training + SaaS + ongoing support,” encouraging further expansion into small and medium enterprises seeking effective reskilling solutions.
Insights from Adopted Companies
KOMPEITO Inc. Sales Manager's Perspective
According to an automotive manager from KOMPEITO, the partnership with NSJAPAN has transformed their approach to sales:
“I view NSJAPAN not merely as an external entity, but more as a collaborative partner in enhancing our sales operations. Their help goes beyond just acting as a sales agent; they delve into consulting and marketing support, which has genuinely impressed us. They provide data-driven analyses and actionable improvement suggestions, enabling us to refine our sales system and clearly define our unique selling proposition (USP). Since implementing their service, we have seen a remarkable increase in the effective utilization of leads and in our overall conversion rates. We are eager to continue this supportive relationship.”
Comments from Leadership
NSJAPAN's CEO, Shuhei Naito
“Sales roles are evolving from being talent-dependent to skill-based professions that rely on replicable techniques. Sales Knowledge Lab combines digital tools with human expertise to create a reliable framework for corporate sales that robustly supports sales teams. The current recognition for subsidy eligibility opens new doors for businesses that previously faced financial barriers to implementing effective training. We aim to address both social issues and corporate value elevation through enhanced sales DX support.”
Company Overview
- - Company Name: NSJAPAN Inc.
- - Location: 4-4-4 Kojimachi, Chiyoda-ku, Tokyo
- - CEO: Shuhei Naito
- - Established: October 2023
- - Capital: 5,000,000 JPY
- - Employee Count: 43 (including contract staff)
- - Business Focus: Corporate sales training, sales support, SaaS-based sales platform
- - Website: NSJAPAN Official Site