Celebrating 20 Years of Hublot's Iconic Big Bang with Stars Kylian Mbappé and Usain Bolt

A Night to Remember: Hublot's 20th Anniversary Celebration of Big Bang



Hublot recently celebrated a significant milestone: the 20th anniversary of its iconic Big Bang watch model. The event, held at the Geneva Arena, brought together a star-studded guest list, headlining famous personalities from sports, culinary arts, and music, including football superstar Kylian Mbappé and the fastest man on earth, Usain Bolt. This memorable night coincided with the prestigious Watches & Wonders fair and showcased the brand's revolutionary spirit through an immersive celebration.

The gathering underscored Hublot's commitment to innovation and creativity, encapsulated in its overarching theme of "The Art of Fusion." Guests were treated to extraordinary sensory experiences, highlighting diverse aspects of the Hublot universe. Renowned chefs Anne-Sophie Pic, Clare Smyth, Yannick Alléno, Eneko Atxa, and Andreas Caminada, boasting a total of multiple Michelin stars, prepared personalized culinary masterpieces, delighting the palates and eyes of everyone present. Each chef crafted their dishes live at uniquely designed culinary stations, turning the event into a spectacular gastronomic journey.

Julien Tornare, Hublot’s CEO, welcomed the guests with an emotional speech recalling the Big Bang's two decades of success. He stated, "Our icon, the Big Bang, redefined the codes of contemporary watchmaking. Twenty years later, it still embodies the boldness, innovation, and pioneering spirit that characterize Hublot." This reflection on the past was accompanied by a stunning performance by mentalist Lior Suchard, leaving the audience in awe throughout the evening.

Among the many luminaries in attendance were other Hublot ambassadors, including World Champion sprinter Mujinga Kambundji, professional sailor and Vendée Globe finalist Alan Roura, and the head coaches of France and Portugal's national football teams, Didier Deschamps and Roberto Martínez. The ambiance only heightened as DJ Alissia, a multi-talented artist based in New York, took to the stage, spinning a mix of funk, R&B, and pop, creating an electrifying atmosphere. The highlight was a breathtaking performance by the Lebanese-American-British artist Mika, whose lively energy captivated the audience and brought the celebration to a joyous crescendo.

As the night progressed, the party continued with Alissia taking over the DJ booth once again, ensuring that guests danced into the early hours of the morning. This was not just a celebration of Hublot's watch; it was an event that perfectly illustrated the brand's ability to transcend different realms and create unique experiences.

The Big Bang has become a symbol of innovation, seamlessly blending tradition with cutting-edge design. Introduced in 2005, it triggered a groundbreaking transformation in the world of luxury watchmaking, reflecting the principles guiding Hublot since its inception in 1980. Over these two decades, the watch has served as a blank canvas for creativity, enabling the introduction of new materials, reimagining traditional mechanical complexities, and breaking barriers between horology and art.

The philosophy of "The Art of Fusion" is evident not only in the Big Bang's daring proportions and avant-garde concepts but also in its collaborations with talented individuals from various backgrounds who come together to celebrate craftsmanship.

This celebration was richer still, as it highlighted the collective spirit of creativity and excellence represented in both culinary and horological arts.

Yannick Alléno described the fusion of traditional and innovative elements in his dishes, stating, "The Bresse chicken, spinach, and crushed rose with nitrogen embodies alchemy, reflecting the essence of the Big Bang Hublot. The champagne epitomizes timelessness, while the crystallized rose symbolizes the daring blend of materials that is the brand's hallmark. Like the Big Bang, this dish transforms iconic components into a surprising and modern creation, marking 20 years of avant-garde achievements."

Eneko Atxa elaborated on how the enchanting response to the Big Bang has inspired him to infuse magical beauty into his culinary creations. Clare Smyth emphasized her commitment to revisiting classic flavors while offering a playful take on beloved dishes. Andreas Caminada reached parallels between the resilience of Hublot's Magic Gold and the sea buckthorn, underlining the diverse applications of both.

Anne-Sophie Pic concluded by reflecting on how her shared universe with Hublot symbolizes the celebration of The Art of Fusion in dishes like her unique interpretation centered on spring delicacies.

This exceptional evening captured the spirit of the Big Bang perfectly, illustrating a model that remains a hallmark of innovation even 20 years after its launch. It continues to surpass the boundaries of horological artistry, allowing Hublot to lead at the forefront of luxury watchmaking for years to come.

Topics Consumer Products & Retail)

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