#Japan #Tokyo #BIRUMESHI #REDAS #High-Protein

New High-Protein Frozen Meal from BIRUMESHI

BIRUMESHI, developed by REDAS Co., Ltd, is revolutionizing the frozen meal industry with the introduction of its latest product: "Chicken and Zucchini Salsa Penne." This marks the first time the brand is utilizing wheat pasta in its offerings, launching on June 3rd and available for a limited time through online platforms and all Gold’s Gym locations.

What is BIRUMESHI?

BIRUMESHI, specifically created for individuals seeking delicious yet healthy dietary options, was inspired by the personal experiences of its creator, Jun Imai, a certified nutritionist specializing in high-protein foods. The meals strive to balance richness in flavor with excellent nutritional value, targeting macros of high protein (35–45g), low fat (around 3–9.9g), and calories (under 360–500 kcal).

The frozen nature of these meals not only extends their shelf life but also allows for quick heating in the microwave, making them perfect for busy gym-goers, with adoption across renowned gyms network.

What Makes the New Pasta Special?

The Chicken and Zucchini Salsa Penne features tender chicken breast, chunky zucchini, and chewy penne pasta coated with a mildly spicy salsa sauce. This dish aims to ensure satiety while preventing overeating, thanks to the hearty portion size of the penne pasta. Each serving offers not just flavor but also the nutritional benefits tied to wheat protein, which includes vital amino acids like glutamine and proline that facilitate muscle growth and recovery.

While regular pasta typically provides about 13g of protein per 100g, this new offering raises the bar with its emphasis on high protein content and a well-balanced amino acid profile. Essential nutrients, including iron, magnesium, and B vitamins, are also concentrated within each meal, showcasing its comprehensive health benefits.

Rethinking Pasta in the Gluten-Free Era

This new offering comes amidst the prevailing gluten-free trend that has stirred considerable debate in recent years. While gluten-free has become synonymous with healthy eating, recent medical insights suggest that gluten isn't inherently harmful to most individuals. Moreover, the benefits of incorporating wheat into one’s diet are abundant and worth considering.

The proteins found in wheat, such as glutamine and proline, are crucial for muscle recovery and overall vitality. This perspective repositions wheat pasta as a viable option rather than a dietary taboo. BIRUMESHI's commitment to using high-quality protein sources at reasonable prices inspires their pursuit to maximize the benefits of wheat.

Developer's Message

Jun Imai emphasizes that this penne is designed for everyone—not merely for those with specific dietary restrictions or elite athletes. It aims to serve individuals who wish to make healthier choices in their everyday meals. Whether you are a beginner at training or a seasoned fitness enthusiast, the target is to create a product that offers everyone the chance to indulge healthily.

You don't need to meticulously track calories; if you know this one dish provides quality nutrition, it gives you peace of mind. Such mental ease is critical for fostering muscle growth.

This penne stands as a delightful option after tough workouts, a rewarding treat amidst strict meal plans, and a reliable partner for daily health maintenance. We invite everyone to experience this supportive step in body-building with our new pasta dish.

Learn More About BIRUMESHI

BIRUMESHI is under the umbrella of Meal Prep Inc., a part of the REDAS Group.

• - Products: Planning, manufacturing, and sales of cooked foods including ready-to-eat meals.
• - CEO: Yusuke Daimaru & Jun Imai
• - Official Website: BIRUMESHI Store
• - Instagram: @birumeshi

For more information about REDAS Co., Ltd:

• - Founded: August 2005
• - Headquarters: 3rd floor, Kiyo Building, 3-9-1 Akasaka, Minato-Ku, Tokyo
• - Website: REDAS
• - Corporate Contact: 03-6855-2488 (main line)

In essence, BIRUMESHI's new Chicken and Zucchini Salsa Penne not only challenges misconceptions surrounding wheat products but also stands as a delicious option for those seeking nourishing yet enjoyable meals.