Purunt. Launches Limited Edition White Lavender Milk Tea Scented Products for a Relaxing Experience

Purunt. Introduces a Blissful White Lavender Milk Tea Aroma

Purunt., a hair care brand known for its unique “water retention beauty” concept, is set to unveil a limited edition product line featuring the soothing scent of White Lavender Milk Tea. This delightful fragrance, inspired by the rare White Lavender variety from Misato Town in Akita Prefecture, is designed to provide a sweet and refreshing experience, perfect for transitioning from summer to autumn. Scheduled for release in late August 2025, consumers can find this exclusive offer at selected drugstores and variety shops nationwide.

A Unique Aromatic Blend

The newly launched product, named the "Purunt. Re:right Pair Set - White Lavender," combines the refreshing essence of the unique "Misato Yuki Hana" White Lavender with the staple tea flavor of milk tea. This limited edition is particularly suited for those end-of-summer days when the heat lingers, offering an opportunity for women to rejuvenate from the summer fatigue with a fragrant and relaxing "self-care moment".

The essence of the White Lavender is characterized by its delightful sweetness and gentle freshness, making it an ideal choice for the hot days that are still lingering. The blend of aromatic Earl Grey tea and creamy milk evokes the coolness of the snowy regions, providing a serene and calming floral experience. This makes it a fine companion for those warm summer nights, creating a comforting and soothing atmosphere.

Special Inclusion - Refresh Mist

In addition to the delightful shampoo and treatment, this set includes a refreshing body and linen mist. The "Refresh Self-Care Mist" can be applied to the body or on pillows and sheets for an instant moment of relaxation and comfort. A single spritz is all it takes to instantly uplift your mood and create a soothing ambiance wherever you are. This mist features a composition that not only perfumes but also enriches the skin with lavender extract, tea leaf extract, and ceramide, giving it an added touch of moisture care.

About the Ingredients

The White Lavender used, known as "Misato Yuki Hana," is notable for its rarity in the lavender family, with its distinguished white color originating from Akita Prefecture. This fragrance gently combines the refreshing notes of lavender with hints of sweetness, resulting in a calming aroma. The unique characteristics of this lavender bring about a delightful and harmonious scent, further seasoned with the comforting warm tones of milk tea.

Re:right Series - A Commitment to Care

The "Re:right" series is specifically designed to focus on hair care with an emphasis on retaining moisture and shine. Utilizing the benefits of "live collagen" and "live keratin", this series aims to provide comprehensive hydration and shine enhancement. The innovative formulations are aimed at locking in moisture and crafting beautiful, lustrous hair. This holistic approach ensures that hair maintains its health, vitality, and glossiness throughout various conditions.

About Purunt.

Purunt. is a brand that stands as a testament to a commitment to hair care, developed over 366 days by a professional salon manufacturer. The line’s philosophy centers around retaining moisture, following a skincare-inspired approach to hair treatments. Purunt. offers four distinct product series, allowing consumers to select based on their desired experience and preferences.

Exciting Promotions

To celebrate the launch of the White Lavender Milk Tea scent, Purunt. is currently running an exclusive campaign on their official LINE account. Participants can add Purunt. as a friend and answer a quick survey to enter a monthly draw for a chance to win a refill of shampoo and treatment. This promotion is an excellent way for fans to engage with the brand while enjoying the delightful offerings.