Glamour Princess Expands Sizes for the New Grand Lift Bra

The well-known plus-size lingerie brand, Glamour Princess, operated by Izumi Co., Ltd. based in Osaka, Japan, is excited to announce the size expansion of its popular product, the Grand Lift Bra. This latest offering, set to debut in the fall/winter collection of 2025, will now include sizes ranging from D90 to L140, as opposed to the previous sizing from D100 to J140.

Starting this September 19, at noon local time, customers can take advantage of the pre-order option for this expanded size range. It is advisable to act quickly as anticipated high demand may lead to certain sizes selling out by the scheduled general release later in October.

What is the Grand Lift Bra?

The Grand Lift Bra originates from a collaboration with la farfa, a media outlet dedicated to celebrating curvy women's fashion. It made its initial release in 2023, quickly garnering positive responses, resulting in several restocks and expanded color options over time. With the introduction of a new design, this product is set to further meet the needs of curvy women seeking stylish options.

Current Lineup

The newly designed Grand Lift Bra and matching underwear will be available in three chic colors:
1. Taupe – a classy, neutral shade that complements the skin beautifully.
2. Blue Grey – a cool, sophisticated tone adding an air of refinement.
3. Classic Black – an essential color that never goes out of style.

The bras come in sizes ranging from D90 to L140, while the accompanying shorts will be available in two types: deep cut and short cut. Sizes for the deep-cut style are from 3L to 10L, while for the short-cut style, sizes range from 5L to 10L. The hallmark design maintains its commitment to lifting and enhancing the bust, alongside the expanded options for color and fit.

Pre-order Details

Period:

- Start: September 19, 2025, at 12:00 noon
- End: September 30, 2025, at 3:00 PM

How to Order:

Fans can pre-order through the official Glamour Princess website. Following the pre-order phase, regular sales will commence on October 23, 2025, at 3:00 PM.

Official Website

About Glamour Princess

Glamour Princess was born from a desire to create beautiful lingerie for curvy women, challenging the notion that stunning designs are reserved solely for smaller sizes. The brand is committed to empowering women to express themselves through fashionable undergarments. With its motto, “Happy Mind—Make Every Day More Enjoyable and Positive,” Glamour Princess ensures that everyone can find something that fits both their body and their style.

Whether you’re in search of comfort or a touch of glamour, Glamour Princess aims to meet your needs with dedication to quality and innovative design. Follow Glamour Princess on Instagram for more updates.

Company Details:

- Company Name: Izumi Co., Ltd.
- CEO: Daisuke Sato
- Headquarters: OMM Building, 6th Floor, 1-7-31 Otemae, Chuo-ku, Osaka City
- Established: June 1959
- Mission: To consistently present body fashion that beautifully enhances women, focusing on addressing their challenges through carefully-crafted lingerie.