#USA #New York #La Dolce Vita #Lavazza #Montauk Yacht Club

Lavazza Partners with Montauk Yacht Club for Summer Indulgence

This summer, Lavazza, an esteemed leader in premium coffee, is partnering with the notable Montauk Yacht Club to offer a taste of the famed Italian lifestyle, "La Dolce Vita," in the scenic Hamptons. This three-year collaboration embodies Lavazza's commitment to excellence in coffee craftsmanship while also highlighting the popular hospitality venue known for its elegant coastal service.

A Milestone for Lavazza

As consumer demands for hospitality evolve, coffee's role has become increasingly vital, contributing significantly to memorable guest experiences. By collaborating with a lifestyle destination like Montauk Yacht Club, Lavazza aims to enhance guest enjoyment with premium coffee, creating unique moments that are both high-touch and indulgent.

"At Lavazza, we recognize that coffee transcends being merely a drink; it is an integral part of culinary experiences," noted Daniele Foti, Vice President of Marketing at Lavazza North America. This partnership not only provides a fantastic opportunity for Lavazza but also reinforces its presence within the foodservice sector, supplying products and innovative ideas that assist operators in differentiating their offerings and deepening guest engagement.

Culinary Integration at Ocean Club

A noteworthy highlight of this partnership is the culinary integration at the Ocean Club restaurant. Executive Chef Jarad McCarroll has curated three unique menu items inspired by Lavazza’s renowned blends. The enticing offerings include a decadent tiramisu dessert, a refreshing chilled mousse, and an elegant espresso martini, each crafted to reflect both Lavazza’s coffee excellence and the Yacht Club’s sophisticated yet approachable culinary style. “Working with Lavazza opened up exciting creative opportunities,” Chef McCarroll expressed. "Coffee goes beyond an ingredient; it's an aromatic element that enriches flavors and presents delightful surprises.”

Summer Activations and Guest Experiences

In addition to culinary offerings, Lavazza plans to bring its exquisite indulgence to the Yacht Club through a series of engaging summer events. Over selected weekends, including June 7-8, June 14-15, July 4-6, and July 19-20, guests will be able to unwind poolside amidst Lavazza-themed decor, enjoying complimentary tiramisu served in Lavazza signature cups alongside custom coffee cocktails from a dedicated pop-up bar.

The partnership also features a café market takeover throughout June, offering curated coffee drinks and a captivating visual storytelling experience. Lavazza will extend its lifestyle directly to guests in their rooms through special amenities and sweepstakes access via QR codes, reinforcing the luxurious coffee experience.

A Broader Campaign

This activation is part of Lavazza's larger campaign titled "Pleasure Makes Us Human," initiated last summer, which aims to celebrate meaningful moments through indulgence and connection nurtured with coffee. The collaboration with Montauk Yacht Club adds to Lavazza’s expanding portfolio of influential partnerships, which already includes Four Seasons Hotels and Resorts and notable events such as the US Open. As Lavazza continues its presence in celebrated locations across the globe, it aims to deliver premier coffee experiences joined with luxury hospitality.

About Lavazza

Founded in Turin in 1895, the Lavazza family has consistently owned the company for 130 years, establishing it as one of the leading entities in the global coffee scene with annual revenues exceeding €3.3 billion. Active in 140 markets, Lavazza boasts a portfolio of top brands while maintaining a strong commitment to social and environmental issues, guided by the principle of "Awakening a better world every morning."

About Montauk Yacht Club

Established in 1928, the Montauk Yacht Club is a prominent waterfront destination, known as the largest luxury hotel and marina in the Hamptons, expanding across 16 acres housing 106 rooms and over 230 boat slips. Renowned for its exceptional service and amenities, this historic property features the acclaimed Ocean Club Montauk restaurant, indoor/outdoor pools, and spa facilities, making it an ideal partner for Lavazza’s palate of indulgence this summer.