#Japan #Tokyo #THERATIS #&Honey #&PAIR

&PAIR: Your New Solution for Gorgeous Hair

As beauty innovation continues to evolve, the new &PAIR hair care series, a collaboration between the renowned brands &honey and THERATIS, is set to launch on September 2, 2025. This exciting series targets one of the main concerns for the Z generation: dryness and frizz, promising to transform your hair into lustrous, moisturized locks.

A Unique Focus on Z Generation Hair Needs

Recent surveys conducted by V-Crea Inc. revealed that Gen Z is particularly troubled by issues such as frizz and damage, appearing alongside dryness in their top concerns. In response, &PAIR has crafted a solution that combines two functions in one product, appealing to the fast-paced beauty routines sought by younger consumers. The brand’s guiding principle is to address both frizz and dryness simultaneously, promising a comprehensive care experience.

The new series, titled “&PAIR Control Moist,” replaces the existing series’ lighter finish with a formula that ensures hydration and manageability, making it a perfect fit for those dealing with dry, unmanageable hair. It is ideal for consumers looking for that extra moisture while maintaining healthy hair shine.

The Power of Two

&PAIR draws its potent formulas from the acclaimed &honey, known for its honey-infused beauty benefits, and THERATIS, famed for its advanced night care. Together, they synergize hydrating and repairing properties, promising a luxurious experience that leads to beautifully soft hair, full of vitality and shine.

Product Overview

All products from the &PAIR series will be available nationwide at drugstores and various beauty outlets. The new range includes:

• - &PAIR Control Moist 2in1 Shampoo – 450mL, priced at 1,595 yen (tax included)
• - &PAIR Control Moist 2in1 Hair Treatment – 450g, priced at 1,595 yen (tax included)
• - &PAIR Control Moist 2in1 Hair Milk Mist – 150mL, priced at 1,595 yen (tax included)

For those wanting to try the products before committing, refill options and trial sets are also available, catering to a variety of consumer preferences.

Three Key Features of &PAIR Control Moist

The &PAIR Control Moist series emphasizes three standout features that define the product range:
1. Dual Functionality: Each product delivers two benefits in one application, streamlining the hair care routine for busy individuals.
2. Hydration is Key: More than 90% of the formula consists of moisture-rich ingredients and substances that address frizz, featuring advanced components like gamma-dodecalactone for improved hydration.
3. Gentle Formula: Completely free from harsh additives, the series utilizes a gentle formulation that minimizes stress on both the scalp and hair, providing a luxurious, creamy lather that wraps around every strand for optimal benefits.

A Captivating Fragrance Experience

The entire &PAIR Control Moist line is infused with a luxurious fragrance that merges Blue Jasmine and Yellow Peach, offering a refreshing and uplifting aroma during your bathing ritual, ensuring your hair smells as wonderful as it feels.

About V-Crea Inc.

Founded in 2016 and headquartered in Minato, Tokyo, V-Crea Inc. is dedicated to creating innovative beauty products that reflect creative freedom. With successful launches in the past like the honey-focused hair care brand &honey and the night care line THERATIS, &PAIR is the latest addition to its growing portfolio, promising cutting-edge solutions for contemporary beauty needs.

With &PAIR, achieving moisturized and well-managed hair has never been easier. Mark your calendars for September 2, 2025, and experience the remarkable transformation for yourself!

Images and illustrations are for illustration purposes only.