WellBiz Brands Welcomes Benjamin Marmor as New Chief Financial Officer for Growth Initiatives

WellBiz Brands Strengthens Leadership with New CFO

WellBiz Brands, Inc., a prominent franchisor in the beauty and wellness industry, has appointed Benjamin Marmor as its Chief Financial Officer, effective from August 10, 2026. This decision marks a significant step towards supporting the company's ambitious growth strategies across its diverse brand portfolio, which includes notable names such as Drybar®, Elements Massage®, Fitness Together®, Amazing Lash Studio®, and Radiant Waxing®.

Benjamin Marmor arrives at WellBiz with over 25 years of extensive experience in finance and strategic leadership within Fortune 1000 companies and complex multi-unit organizations. His prior role as Chief Financial and Strategy Officer at Diversified Restaurant Group, the largest Taco Bell franchisee by revenue, equipped him with valuable insights into managing large-scale financial operations, overseeing a substantial portfolio of $840 million across 370 restaurant locations. His expertise in guiding financial strategy and operations will be crucial as WellBiz aims to fortify its business framework and support its franchise partners.

Amanda Clark, CEO of WellBiz Brands, expressed enthusiasm about Marmor’s appointment, highlighting his impressive blend of financial acumen and strategic insight. "Ben brings an impressive combination of financial leadership, strategic thinking, and experience supporting large, complex organizations. As WellBiz Brands continues to grow, his ability to connect financial strategy with long-term business objectives will be instrumental in helping us strengthen our portfolio and position our brands for continued success," she stated.

In addition to his experience at Diversified Restaurant Group, Marmor has held senior finance roles at various esteemed organizations, including Duraflame, Southern Glazer's Wine & Spirits, and Lutron Electronics. Notably, he spent over a decade with Brown-Forman Corporation, where he progressed through diverse roles spanning corporate development, investor relations, international strategy, and finance. This comprehensive background positions him as a valuable asset to WellBiz Brands as it seeks to enhance its standing in the industry.

In his first public statements as CFO, Marmor conveyed his eagerness to contribute to WellBiz's future.

"WellBiz Brands has built a strong portfolio of category-leading concepts with tremendous opportunity ahead," said Marmor. "I'm thrilled to join the organization and work alongside its leadership team and franchisees to build on that foundation. I look forward to bringing my experience in finance and strategy to help drive sustainable growth and create long-term value across the WellBiz Brands portfolio."

This strategic appointment comes at a time when WellBiz Brands is navigating a rapidly evolving market and aiming for significant growth in franchise opportunities within the wellness industry. The company's commitment to catering to the needs of affluent female consumers positions it uniquely within the beauty and wellness sector.

With its emphasis on cross-brand digital marketing initiatives and proprietary technology platforms like WellBizONE™, WellBiz Brands is set to enhance operational efficiency for franchisees and boost member engagement and retention across all its brands. The company has already garnered national accolades, appearing on prestigious lists such as the Inc. 5000 Fastest Growing Companies and Entrepreneur's Franchise 500.

As Benjamin Marmor steps into his new role, the industry watches keenly to see how his extensive experience will influence WellBiz Brands’ trajectory and its ability to lead in the beauty and wellness franchise market.

For further information about WellBiz Brands and its franchise opportunities, visit their official website at WellBizBrands.com.