Introducing ROLLS MAX: A New Era of Folding Umbrellas in Japan

ROLLS MAX: A Revolutionary Folding Umbrella

Uniizec Corporation, based in Shibuya, Tokyo, has launched a groundbreaking folding umbrella called ROLLS MAX on Makuake, a crowdfunding platform. Starting on May 25, this product aims to redefine the convenience and sustainability of umbrellas in daily life. The 140cm wide umbrella can be easily folded in just 2 seconds thanks to its patented technology (No. 6749404), ensuring that both the user and their belongings stay dry. The goal of ROLLS MAX is to challenge the throwaway culture of plastic umbrellas and promote a more sustainable lifestyle.

A Shift in Umbrella Culture

Japan consumes about 80 million plastic umbrellas annually, leading to a cycle of quick purchases and disposals. Each sudden rain prompts consumers to buy new umbrellas at convenience stores, contributing to environmental strain. Furthermore, long umbrellas often get left behind in trains or stores, adding to the stress of ownership. In contrast, Taiwan, despite having double the annual rainfall compared to Japan, maintains a cultural practice of using one umbrella for an extended period.

With inspiration taken from Taiwan's commitment to longevity and efficiency in umbrella use, ROLLS MAX offers a solution that combines the convenience of folding umbrellas with the functionality of traditional long umbrellas.

Features of ROLLS MAX

1. Oversized for Maximum Coverage: At 140cm wide, ROLLS MAX is designed to maximize coverage, ensuring that you and your belongings remain dry even in heavy rain.
2. Easy Storage with Advanced Technology: Its patented PET film allows for quick storage, making it hassle-free when you need to close up and be on your way.
3. Durable Yet Lightweight Materials: Constructed from a combination of aluminum-magnesium alloy and fiberglass, ROLLS MAX strikes a balance between strength and weight, ensuring it lasts longer without adding bulk.
4. Water-Repellent Nano Coating: The umbrella features advanced nano-coating technology that repels water, allowing it to dry quickly without dripping when stored away.
5. UV Protection: Offering UPF 50+ protection, ROLLS MAX blocks over 98% of harmful UV rays, making it suitable for sun protection as well.

Safety First

Unlike spring-loaded umbrellas that can be hazardous to use, ROLLS MAX utilizes a manual opening mechanism to avoid accidental injuries. This design encourages mindfulness and care for those around you, aligning with the cultural values of safety prevalent in Japanese society. Furthermore, it incorporates a design allowing users to fold and store the umbrella quickly with just the press of a button.

Development Background and Target Audience

ROLLS MAX was conceptualized with the aim of creating a single, high-quality umbrella that people would cherish for a lifetime. The engineering team overcame challenges in merging a large size with a lightweight structure, resulting in a perfect balance at 510g. This thoughtful design has already garnered support from 5,747 backers and around 50 million yen in funding on Taiwan's ZECZEC crowdfunding platform.

In Japan, ROLLS MAX is especially beneficial for:

- Protecting purchases from the rain while carrying them home.
- Offering ample space for parents and children, ensuring they can share protection under the umbrella.
- Reducing reliance on disposable plastic umbrellas and contributing to environmental efforts.

Given Japan's prevalent use of plastic umbrellas, which often gather dust in homes, ROLLS MAX stands out as a modern solution that addresses both convenience and ecological responsibility.

Product Specifications

- Overall Length: 140 cm
- Diameter: 126 cm
- Storage Size: 5 x 36 cm
- Weight: 510g ±3%
- Origin: China (Designed in Taiwan)
- Opening/Closing Mechanism: Manual opening; automatic return mechanism
- Frame Material: Fiberglass, aluminum-magnesium alloy, rust-resistant coating
- Fabric Material: 100% polyester, PET film, waterproof coating, UV protection

About ROLLS and Its Vision

The ROLLS brand was born from the vision of transforming rainy days into beautiful experiences, just like sunny days. Since the debut of its first model in 2019, ROLLS has evolved by listening closely to customer feedback and striving to innovate further.

ROLLS MAX embodies all those changes, incorporating enhanced water-repellent features and a focus on safety and durability, making it the ultimate umbrella in the ROLLS series. We invite everyone to experience the culmination of our journey towards creating the perfect umbrella.