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LUX Mimosa Series Launches: Empowering Women with Hair Care

On February 24th, 2026, LUX, a renowned total beauty care brand offered by Unilever Japan, will unveil its much-anticipated Mimosa Series, which debuted last year to much acclaim. As a nod to International Women's Day on March 8th, LUX has conducted a survey examining the correlation between women’s hair health, emotional well-being, and proactive behavior. The findings reveal that over 70% of women believe that taking care of their hair contributes significantly to their emotional state, hinting at the profound impact of hair care on self-confidence and daily actions.

In an effort to support this need during the dry winter months, the Mimosa Series has been enhanced with a new formula featuring repair-type vitamin C derivatives. This upgraded formula aims to alleviate dryness, nourish the hair, and empower women to approach each day with a positive attitude.

The Link Between Hair and Confidence

The survey highlighted several striking insights among women aged 30-50. More than 60% reported that having confidence in their hair leads to more assertive speech and actions. Furthermore, around 60% believe that the state of their hair significantly influences their self-esteem. This indicates a close connection between hair condition and behavioral dynamics in daily life.

Moreover, over 70% of participants expressed that caring for their hair helps manage their emotional well-being, proving that hair care goes beyond aesthetics to serve as a vital mental health tool. In fact, more than 70% stated that they feel the urge to tidy their hair before embarking on new ventures, underscoring the role of hair grooming as a precursor to bold actions and challenges.

A Celebration of Spring with the Mimosa Series

In harmony with International Women's Day, the LUX Mimosa Series encourages women to reflect on their strengths while addressing everyday challenges. Mirroring the arrival of spring with blooming mimosa flowers, the series emphasizes the importance of taking time to boost one's spirit through hair care routines.

Last year, the initial launch of the Mimosa Series received a warm reception, making its return this year eagerly awaited. The hair care products feature repair-type vitamin C derivatives that penetrate deeply to restore hair damaged by winter dryness. LUX aims to support women in overcoming daily hair challenges and to restore their confidence through the power of healthy hair.

Innovative Ingredients to Combat Winter Damage

Included in the new formulation is a powerful repair-type vitamin C derivative, chosen specifically to address winter-induced hair damage. This breakthrough ingredient works in two essential ways:

• - Deep Penetration and Repair: Effective in reaching the inner structure of hair, it repairs damage caused by winter dryness.
• - Damage Protection: This feature safeguards hair from external irritants, ensuring moisture retention against seasonal dryness and friction.

Additionally, the refreshing scent of blossoming mimosa evokes feelings of positivity, aligning perfectly with the spirit of International Women’s Day. As a delightful addition to the product line, the Mimosa Series will now include offerings from the previously launched LUX Super Rich Crystal Series.

Product Lineup of the LUX Mimosa Series

The LUX Mimosa Series is set to be available at drug stores and online retailers starting February 24th, 2026. The range includes:

• - LUX Super Rich Shine Mimosa Pump Pair (Shampoo/Conditioner): 400g each, open pricing.
• - LUX Super Rich Shine Mimosa Tube Treatment: 300g, open pricing.
• - LUX Super Rich Shine Mimosa Hair Oil: 70ml, open pricing.
• - LUX Super Rich Crystal Mimosa Pump Pair (Shampoo/Treatment): 450g each, open pricing.
• - LUX Bath Glow Mimosa Repair and Shine (Trial Size): 400g each, open pricing.
• - LUX Luminique Mimosa Trial Size Pump Pair (Shampoo/Treatment): 370g each, open pricing.

About LUX

Since its introduction in Japan in 1972, LUX has continuously evolved to meet the changing needs of hair care. After 36 years of delivering shine and luster through their signature Super Rich Shine line, the brand celebrates its commitment to beauty and confidence with the LUX BRAVE VISION 2030 initiative, aiming to create a society where everyone can embrace their unique beauty.

With consistent innovation and a focus on empowering women, LUX is set to make waves in the hair care industry once again with the Mimosa Series, supporting women in their journey towards vibrant and beautiful hair.

For more information on LUX and the Mimosa Series, visit the official LUX website.