#Japan #Tokyo #food delivery #Oisix #Kids Menu

Oisix's Innovative Dinner Service

In July 2025, Oisix, a prominent food subscription service provider headquartered in Shinagawa, Tokyo, hosted an exciting event called the 'Kodomo Monitor' where 43 children aged between 3 and 9, along with their parents, tasted and reviewed new menu items from their 'Delicious Oisix' service. This initiative comes after receiving significant acclaim from busy parenting households, leading to a substantial increase in registered users, now surpassing 17,000 in just six months.

This service is specially designed to ease the burdens of meal preparation for families, particularly in light of the rising demand for convenient cooking solutions following the pandemic. Starting from April 2024, the 'Delicious Oisix' launched a ready-to-eat service featuring main and side dishes delivered right to families’ doorsteps, ensuring that busy parents can serve nutritious meals in about five minutes. Each meal includes over five varieties of vegetables and focuses on convenience without compromising taste, resulting in over 1.6 million meals sold by the end of July 2025.

The Kids’ Menu Review

During the tasting event, children sampled a selection of delicious dishes, including 'Lotus Root Hamburg with Demi-Glace Sauce' and 'Shrimp Cutlet with Aurora Tart Sauce.' Each child and their guardian offered feedback using a simple yes or no system to judge whether they found the dishes delicious. The responses were overwhelmingly positive, demonstrating high satisfaction with the food quality; however, some challenges were noted. For instance, certain children found the acidity of dressings to be a slight deterrent, while younger participants were hesitant to eat unfamiliar ingredients like broad beans.

Parents also voiced valuable insights regarding the meals, with comments highlighting the practicality of having food delivered directly to their homes. Many noted that this service significantly reduces stress after a busy workday. One parent remarked, "With the time saved, I'm no longer frustrated with meal prep, and getting groceries can often feel like a hassle after a long day at work. Having Oisix meals delivered is a huge relief." Furthermore, parents appreciated that the hearty portions of vegetables made meal prep easier as the effort to cook fresh meals can often be off-putting.

Addressing Family Needs

Despite the overall favorable feedback, several areas for improvement were identified. While children found the flavors suitable for their taste buds, adults expressed a need for more varied and robust seasonings. Comments highlighted a desire for certain dishes to cater to both adult and child's palates, suggesting some adjustability in spice levels.

Oisix continuously collects feedback from customers through inquiries and surveys; however, the event allowed for a direct observation of children’s reactions, which is invaluable data for future product development. As the company strives to enhance its offerings, input from the 'Kodomo Monitor' event will play a vital role in shaping the future of the menu.

About Oisix

Founded in the year 2000, Oisix promotes the idea that 'The food producers should only serve food they trust to their own families.' They provide a delivery service that includes organic and specially grown vegetables without additives. With over 352,056 registered members across Japan as of June 2025, they are committed to delivering high-quality ingredients.

The success of their meal kit, 'Kit Oisix,' launched in July 2013, has seen over 200 million meals sold by August 2024. This meal kit combines necessary ingredients and recipes to create two dishes within 20 minutes, truly exemplifying convenience in a busy household.

As Oisix continues to expand its reach and service offerings, they remain focused on fostering a sustainable food ecosystem through innovative meal solutions and community-driven feedback mechanisms. The company’s efforts toward reducing food waste and enhancing food accessibility are crucial steps in addressing broader societal food challenges. By evolving and adapting their services to meet family needs, Oisix reinforces its commitment to quality nutrition for everyone.