United Real Estate Strengthens Kansas City Market through Merger with SunWest Real Estate Advisors

United Real Estate Expands Kansas City Operations

In a significant move aimed at bolstering its presence in the luxury real estate sector, United Real Estate has announced the merger of SunWest Real Estate Advisors into its Kansas City operations, known as Platinum Realty. This merger is set to enhance the portfolio of luxury services offered in the Midwest, bringing together two powerful forces in real estate.

Overview of the Merger

United Real Estate's acquisition of SunWest Real Estate Advisors marks a crucial step towards merging their strengths. With Platinum Realty already being one of the largest brokerages in the region, boasting over 2,500 agents serving across seven major markets in the Midwest, this partnership is poised to elevate their offerings even further.

As a result of this merger, SunWest's agents will gain access to advanced tools, industry-leading technology, and a wealth of resources. These new advantages include PPO healthcare plans, wealth planning services, and enhanced marketing capabilities specifically tailored for high-end properties. This collaborative effort is expected to provide Platinum Realty with a competitive edge in the expanding luxury market.

Insight from Leadership

Rick Haase, President of United Real Estate, expressed his enthusiasm for this merger, stating, "It's gratifying to have Jerry Braklow and his team of affiliates join us as we grow our presence in the Kansas City area." He further emphasized that this collaboration will allow United Real Estate to deliver enhanced services and support to the entire SunWest team, ultimately benefiting clients.

Jerry Braklow, Operating Principal and Partner at SunWest, highlighted the reasons for the merger, remarking that while SunWest had established itself as a successful luxury services brokerage, partnering with a reputable brand like Platinum Realty is essential to achieve their goals. Braklow noted, "This merger allows us to flow into the model Platinum has built and expand exponentially."

Monet Deshler, SunWest's Broker and Partner, mentioned that the focus on supporting agents and promoting their businesses were key factors in their decision to join forces with Platinum Realty. By empowering agents to cultivate their own brands, this merger enables them to offer tailored experiences to their clients, all while alleviating the financial burden of high operating fees often associated with other brands.

Advantages for SunWest Agents

The merger will bring a multitude of resources to SunWest agents, which includes advanced technology tools and extensive office support. They will enjoy an increase in their professional networks and enhanced visibility in the market. The combined experience of both teams in the luxury real estate sector is expected to provide rigorous support, enriching the service delivery to clients.

Rob Hill, Director of Growth and Market Development at Platinum, elaborated on the benefits of the merger. He stated, "SunWest agents will receive a significant amount more than what a typical merger offers. We are growing all our agents' professional networks, market presence, and national referral base."

About Platinum Realty and United Real Estate

Platinum Realty, founded in 2005, has carved out a niche as a next-generation brokerage focusing on agent-centric services.Over the years, it has earned recognition as one of the fastest-growing privately owned companies in the U.S., establishing a leading market share in the Midwest. With over 2,500 agents across thirteen offices, it is committed to offering quality services tailored to current market demands.

United Real Estate, a division of United Real Estate Group, was established to adapt to the shifting landscape of real estate brokerage. With a presence in 30 states, it employs an innovative flat-fee commission model and offers robust training and technological support to enhance agents' success.

Conclusion

The merger between United Real Estate and SunWest Real Estate Advisors is poised to redefine the luxury real estate market in the Kansas City area. By combining cutting-edge resources and a client-focused approach, this partnership aims to create significant advantages for both agents and clients alike, while further solidifying their presence in the competitive Midwest market.