Apagard Apakids Triumph
2025-07-14 06:29:22

Apagard Apakids Wins First Japan Childcare Support Award 2025!

Apagard Apakids: An Award-Winning Children's Toothpaste



In a notable achievement for children’s dental care, Sangi Corporation, based in Tokyo's Chuo Ward, garnered the prestigious Japan Childcare Support Award 2025 for its unique children’s toothpaste line, Apagard Apakids. This is the first time this esteemed award has recognized a product from Sangi, celebrated for its innovative approach to making dental hygiene enjoyable and effective for children.

The Essence of Apagard Apakids


Apagard Apakids was acknowledged particularly for its thoughtfully designed products tailored to the different stages of tooth development in children. The lineup includes two types of toothpaste: a non-foaming gel perfect for early-stage milk teeth and a low-foaming paste for children transitioning to permanent teeth, known as the eruption period. This deliberate design aids children in developing a habit of regular brushing, crucial for lifelong dental health.

The award's committee praised the brand for equipping parents with solutions that effectively ease the transition into proper oral hygiene for their children. The combination of low and non-foaming toothpaste types encourages kids to dive into their brushing routine without fear or apprehension.

What is the Japan Childcare Support Award?


The Japan Childcare Support Award is an accolade given to products that genuinely improve the lives of parents and their children, as judged by the parents and grandparents themselves. It highlights the importance of community feedback and celebrates products that resonate with the real experiences of child-rearing.

Committed to Children's Dental Health


Celebrating its 15th anniversary in January 2024, Apagard Apakids has seen tremendous success, achieving over 1.6 million units sold. Notably, the toothpaste contains Medicinal Hydroxyapatite, an active ingredient nearly identical to that found in teeth, effectively preventing cavities. Unlike fluoride, which works through saliva to remineralize teeth, Hydroxyapatite works directly to restore enamel, making it an ideal choice for children whose enamel is still developing and vulnerable to decay.

The toothpaste not only adds essential minerals already present in teeth but also helps to repair damage by providing the nutrients needed for enamel remineralization. This proactive approach ensures that young smiles are protected from tooth decay.

Moreover, consumers are drawn to Apagard Apakids not just for its efficacy, but also for its commitment to social good. A portion of the product sales contributes to initiatives supporting guide dog training and enhancing social participation for individuals with disabilities, fostering a sense of trust and empathy within the parenting community.

Exciting Product Details


The Apagard Apakids range includes flavors like Grape, Ramune, and Strawberry, ensuring kids not only prioritize dental hygiene but enjoy the process. The products are available in a user-friendly format featuring one-touch caps for ease of access and use.

  • - Grape Flavor: Recommended for the eruption period due to its low foaming properties.
  • - Ramune Flavor: Also suitable for kids transitioning to permanent teeth.
  • - Strawberry Gel: Ideal for early-stage tooth brushing with no foaming.

Each toothpaste is designed with ingredients like Xylitol to ensure natural sweetness without added sugar, making them safe and enjoyable for children.

Retailing at approximately 657 yen for a 60g pack, Apagard Apakids is available through various outlets, including Sangi’s official online store, national drugstores, supermarkets, and variety shops.

Looking Ahead


As Sangi Corporation marks its 50th anniversary in 2024, it will continue to innovate and provide children's dental care products that meet evolving parental demands. Their commitment to child oral health is a testament to their dedication to not only creating effective products but also enhancing the lives of families across Japan.

For further information, please feel free to visit the following websites:

Conclusion


With the victory of Apagard Apakids in the Japan Childcare Support Award 2025, Sangi has not only recognized the importance of oral care from an early age but has also emphasized community, sustainability, and child health at the core of their mission.


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Topics Consumer Products & Retail)

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