#Japan #Tokyo #Japan Airlines #fav hospitality group #FHG Hotels

JAL and fav Hospitality Group: A New Era of Travel Benefits

In an exciting development for travelers in Japan, Japan Airlines (JAL) has joined forces with fav Hospitality Group and Kusegaki Capital to announce a new partnership that seeks to enhance the travel experience for its members through exclusive hotel-related benefits. This collaboration marks a significant step in promoting JAL's commitment to enriching its mileage program and expanding travel offerings for its customers.

The Collaboration: JAL and fav Hospitality Group

The strategic partnership is initiated with the opening of the "Naha Higashikawa Hotel Project" in Okinawa. JAL and the fav Hospitality Group are focusing on developing attractive accommodations that will increase the value of the 'JAL Mileage Life.' This initiative aims to combine JAL's extensive member base with fav's innovative hotels, driving recognition for its FHG HOTELS brand while also increasing guest traffic.

JAL is intent on not only providing exceptional travel services but to ensure that their members can accumulate and utilize miles through various channels. The collaboration will enable JAL to expand the scope of exhilarating experiences offered to its customers, ensuring a memorable value proposition through enhanced benefits at fav's diverse hotel brands.

FHG HOTELS: A Closer Look

Fav Hospitality Group is known for its stylish, spacious, and comfortable accommodations suitable for group stays, business trips, or leisure. It comprises several hotel brands designed to cater to different tastes and needs:

• - Fav / FAV LUX: This brand emphasizes the joy of shared experiences with spacious rooms, delightful dining options, and wellness facilities like saunas.

Explore Fav LUX

• - Seven x Seven: A luxury brand offering meticulously designed hotels located in prime areas, catering to discerning travelers.

Discover Seven x Seven

• - Edit x Seven: A creative brand, allowing guests to tailor their travel experience to their preferences with the journey they envision.

Learn about Edit x Seven

• - Base Layer Hotel: Situated in major urban centers, combining convenience and comfort for guests who seek a base from which to explore the city.

Visit Base Layer Hotel

• - Hotel Fork & Knife: This brand creates unique cultural retreats, immersing guests in local traditions and culinary experiences.

Find out more about Fork & Knife

New Services Set to Launch

Starting August 27, 2026, JAL Mileage Bank (JMB) members will have access to a range of new services that enhance their travel and hotel experiences:

1. Earning Miles Through Stays: JMB members can earn 1 mile for every ¥100 spent when they book stays through the JAL Mileage Park on the FHG HOTELS official site.

2. Redeeming Miles for Accommodation Vouchers: Members can convert earned miles into valuable hotel accommodation coupons suitable for use on FHG HOTELS websites. This redemption program includes special promotional rates during the initial launch phase.

| Mile Exchange | Coupon Value |
|----|-----|
| 5,000 miles | ¥5,500 |
| 10,000 miles | ¥11,000 |
| 30,000 miles | ¥33,000 |
| 50,000 miles | ¥55,000 |
| 100,000 miles | ¥110,000 |

3. Exclusive Rates for JAL Global Club Members: Members of the JAL Global Club (JGC) will enjoy exclusive rates at FHG HOTELS, with detailed information provided directly to eligible guests.

This collaboration signifies a fresh approach to hospitality and travel, promising to boost both JAL's brand recognition and the growth of FHG HOTELS throughout Japan. Whether traveling for business or pleasure, guests can now expect greater value from their interactions with JAL and fav Hospitality Group.

With these exciting developments underway, stay tuned as JAL and fav Hospitality Group redefine the future of travel rewards in the hospitality space.