Jolie Light Shrink (L)
2025-10-24 07:55:59

Introducing the Jolie Light Shrink (L): A New Standard in Luxury Bags

The New Jolie Light Shrink (L): Redefining Elegance



TOFF&LOADSTONE, a distinguished leather bag brand under the Hirof Group, has unveiled its latest creation, the Jolie Light Shrink (L). This stunning new bag will be showcased on the brand’s official website starting October 24. The Jolie series is renowned for its elegant silhouette that captivates with both sharpness and curves, perfectly embodying the brand's philosophy of timeless elegance combined with modern practicality.

A Sophisticated Choice for Working Women



The term 'jolie' in French means 'beautiful,' and this bag lives up to its name with a design that harmonizes form and function. The Jolie Light Shrink (L) is crafted from supple light-shrink leather that boasts a refined texture, making it ideal for business settings while preserving an air of sophistication.

Designed specifically for working professionals, this large tote accommodates A4 documents, making it versatile enough for daily commutes. It is not just a bag but a statement piece that encourages women to carry their confidence and style with grace, transforming their everyday experiences.

The Elegance of Material and Design



The Jolie Light Shrink (L) is crafted from luxurious, lightly textured cowhide, achieving a beautiful balance of a soft appearance and a comfortable heft through the use of tannin-rich raw materials. The bag features seamlessly embedded handles and brass parts curated by skilled artisans, extending its chic, minimalist appeal.

A thoughtful design element includes secret magnetic closures on both sides of the opening, allowing for convenient access without the hassle of zippers while keeping the bag’s contents secure.

This versatile bag comes in four refined shades: Black, Chai, Etoupe, and Charcoal Grey. Each color has been meticulously selected to fit seamlessly into contemporary urban styles.

Pricing and Availability



The Jolie Light Shrink (L) is priced at ¥59,400 (tax included) and measures H/30.5 x W/top 36 bottom 40 x D/14.5 cm. The bag aims to elevate the everyday work wardrobe, ensuring that style never takes a backseat, even on the busiest days.

Discover the Jolie Series



In addition to the Light Shrink (L), the Jolie series includes various other stylish options that cater to the modern woman. All products in the series are available for exploration on the dedicated feature page of the TOFF&LOADSTONE website.


  • - Social Media:
- Instagram: @toffandloadstone
- LINE: TOFF&LOADSTONE LINE
- X: @tandl_official

Brand Concept



Since its establishment in 2004, TOFF&LOADSTONE has been dedicated to combining classic elements with modern sensibilities. With a focus on top-quality materials and craftsmanship, the brand aims to create timeless designs that resonate with elegance and practicality.

The name ‘TOFF’ denotes ‘dapper’ while ‘LOADSTONE’ refers to ‘something that attracts,’ symbolizing the brand’s commitment to allure and sophistication. Emphasizing the harmonious blend of seemingly contradictory elements, TOFF&LOADSTONE continues to deliver bags that transcend time.

Company Overview


- Name: Hirof Co., Ltd (a subsidiary of World Group)
- Representative: Yoshiko Sasaki
- Location: 3-5-10 Kita-Aoyama, Minato City, Tokyo 107-8526, Japan; 31-1-31 Minami-Aoyama, Tokyo 107-0062, Japan
- World Corporate Site: World Corporate Site
- World Group Official Online Store: World Online Store

This new addition to TOFF&LOADSTONE's lineup embodies the brand's commitment to elegance and functionality, making it a must-have for every modern woman seeking to enhance her everyday look with sophistication.


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Topics Consumer Products & Retail)

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