KeyBank Strengthens Its Commitment as the Retail Bank of Colorado Avalanche

KeyBank and Colorado Avalanche Partnership Renewal

In a significant development for both the banking and sports communities, KeyBank has been named the exclusive Official Retail Bank Partner of the Colorado Avalanche. This partnership, announced by Kroenke Sports & Entertainment (KSE), marks the renewal of a collaboration that dates back to the Avalanche's inception in Denver 30 years ago.

A New Era of Partnership

KeyBank, listed on the NYSE under the ticker symbol KEY, has more than 50 branches across Colorado. With this new three-year agreement, KeyBank takes on an elevated role, which includes naming rights for the new KeyBank Ice Deck. This premium seating area will provide an enhanced experience for fans attending Avalanche games, reflecting the bank's dedication to community engagement and support.

The partnership also introduces the KeyBank Small Business Spotlight program aimed at showcasing Colorado-based small businesses. This initiative will be featured through various media platforms, including television segments on Altitude Sports, radio broadcasts, and in-game promotions at Ball Arena.

Commitment to Community and Excellence

Chris Picardi, KeyBank's Colorado Market President, expressed enthusiasm about the partnership renewal. He emphasized the bank's longstanding commitment to serving Colorado's families, businesses, and communities. "For three decades, we've been honored to support Colorado, and this partnership signifies our commitment to investing in the places where we live and work," he stated.

Kroenke Sports & Entertainment's chief commercial officer, Lacy Ekert, echoed these sentiments. She highlighted KeyBank as not just a partner, but a significant player in supporting community initiatives and delivering unforgettable experiences for Avalanche fans.

Celebrating Success Together

The partnership has already seen substantial success, with KeyBank previously acting as the presenting sponsor of the Avs Alley watch parties during the 2026 Stanley Cup Playoffs. KeyBank's historical presence with the Avalanche—a presence characterized by over 1,428 wins and three Stanley Cup Championships—showcases a commitment to the sport and its community.

For fans seeking unique experiences, the newly established KeyBank Ice Deck includes access to eight all-inclusive tickets right by the glass. This premium area promises an up-close and personal view of the game action, providing an unforgettable experience for hockey lovers.

About KeyBank

Founded in Albany, New York, KeyBank has grown into one of the largest bank-based financial services companies in the nation, holding approximately $191 billion in assets as of mid-2026. With a network of roughly 950 branches and 1,100 ATMs across 15 states, KeyBank offers a wide array of financial services, including deposit, lending, cash management, and investment options.

About Kroenke Sports & Entertainment

Kroenke Sports & Entertainment is a leading entity in sports management and ownership, encompassing a diverse range of franchises and venues, including the Colorado Avalanche, Denver Nuggets, and Los Angeles Rams. KSE also operates Altitude Sports& Entertainment, among other media platforms.

This renewed partnership represents not only a commitment to sports excellence but also reflects the synergy between KeyBank and the community it serves, as both embark on a journey of growth and support for local businesses and fans alike.