AIR 25th Anniversary
2025-09-08 01:55:22

Commemorating 25 Years of AIR: The Anniversary Chronograph Watch Launch

In a beautiful homage to the visuals and themes of the 2000s classic visual novel AIR, a stunning chronograph watch has been launched to celebrate its 25th anniversary. Fans of the iconic piece can look forward to a highly detailed timepiece designed by Toei Co., Ltd, which will be available for pre-order starting from September 8, 2025.

Celebrating a Classic
"Kanon is a miracle, AIR is art, CLANNAD is life," is the phrase that resonates with many fans and perfectly captures the essence of the Key trilogy. AIR stands out in this series as a masterpiece that captures fleeting summer memories, leaving an indelible mark on its fans. As we approach its milestone anniversary, this limited-edition chronograph watch allows enthusiasts to carry a piece of this cherished story with them.

Watch Design and Features
The watch features a striking white-silver dial that embodies the essence of the winged beings from AIR, adorned with embossed feathers that elegantly appear within the design. This beautiful dial is complemented by a serene blue mother-of-pearl finish that reflects the ocean and sky of the seaside town depicted in the game. At the 12 o'clock position lies the official AIR logo, along with the inscription "25th Anniversary," while two natural diamonds grace the 5 o'clock mark, serving as a tribute to the game's second installment. The chapter ring is etched with the titles of each chapter from the game, bringing resonant memories to life every time the time is checked.

Subdials Adding Various Elements
The three subdials each represent different segments of the game, adorned with mother-of-pearl accents. The 3 o'clock subdial symbolizes the first chapter, "DREAM," featuring white shell with a golden frame reminiscent of summer sunlight. The design of the hands is inspired by the neckties worn by the game's heroines. The 6 o'clock subdial, representing the second chapter "SUMMER," showcases blue shell with delicate patterns reminiscent of traditional shrine maiden attire. Finally, the 9 o'clock subdial represents the final chapter "AIR," utilizing a transparent pastel-blue shell with similarly designed hands.

Limited Production Run
Each watch is part of a limited production run of just 2000 pieces, ensuring exclusivity. The back cover features the AIR logo along with the anniversary engraving and the edition number, proving each watch's unique status.

Versatile Design for Every Occasion
This chic timepiece comes equipped with a 2-way specification, featuring a stainless-steel band that offers comfort and stylish weight. A leather strap is also included, allowing users to switch up the watch's look according to their mood or occasion, with the underside of the leather band subtly printed with the AIR logo.

Special Box and Cards
The watch is housed in a specially designed box featuring embossed prints of winged designs and blue holographic AIR logo, alongside gold foil printing for the 25th-anniversary inscription. Tying it all together is a ribbon inspired by the yellow bandana of character Yoshino from AIR, which creates an exciting reveal when opened. Inside, one will find two special cards and enchanting 'star sand' that evokes the memories of summer days spent with the game's characters.

In celebrating the 25th anniversary of the beloved game AIR, this chronograph watch stands as a testament to enduring love for its story. Carry the essence of this artistic journey with you, etched in time on your wrist.

Product Information
  • - Product Name: AIR 25th Anniversary Chronograph Watch
  • - Price: 25,000 yen (Tax included: 27,500 yen)
  • - Limited Edition: 2000 pieces
  • - Size and Weight: Approximately 40mm x 40mm x 11mm, Weight 165.6g, Wrist size compatibility: 14-23cm
  • - Materials: Stainless steel case, stainless steel and leather bands, crystal glass, water-resistant for daily life use, Japanese-made chronograph quartz movement (±25 seconds/month)
  • - Company Information: Toei Co., Ltd, located in Sumida-ku, Tokyo, established in 1985.


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