#India #Mumbai #IT Services #Hexaware Technologies #Brand Finance

Hexaware Technologies Achieves Remarkable Milestone

In a significant achievement for the technology sector, Hexaware Technologies, a renowned IT services provider, has been recognized as one of the Top 25 Most Valuable IT Brands globally, according to the Brand Finance IT Services 2025 report. This milestone marks a pivotal moment in Hexaware's journey, underlining its commitment to innovation and excellence.

Exceptional Growth Trajectory

Hexaware's brand value has experienced substantial growth, moving from USD 724 million in 2024 to USD 824 million in 2025, reflecting a staggering 14% year-on-year increase. Over the last four years, the company has achieved an awe-inspiring 124.5% growth in brand valuation. Rising five positions this year, Hexaware has secured the 24th rank, with its Brand Strength Index (BSI) climbing from 73.4 to 76.4, and its brand rating elevated to AA+. Such growth is attributed, in part, to Hexaware's robust financial performance and an improved BSI, despite facing geopolitical challenges and intermittent decision-making hurdles.

Strong Market Presence

The newly refreshed Brand Strength Framework, rooted in substantial research, has noticeably enhanced Hexaware's reputation and behavioral scores across critical markets, particularly in the United States and Europe. Hexaware's concerted efforts toward brand enhancement and innovative practices continue to drive solid growth and boost customer engagement scores, especially within the US market. This reinforces the company's dedication to delivering exceptional value to its clients.

AI-First Strategy at Core

Hexaware's central strategy revolves around an 'AI-first' approach, revolutionizing both its internal functions and service offerings. The firm has integrated artificial intelligence into its operations, aiming to redefine the value it delivers to clients. Impressively, 99% of its IT workforce, including the leadership, has completed intensive training in AI and Generative AI. This proactive measure ensures that Hexaware stands at the cusp of technological advancement.

Leadership Insights

R. Srikrishna, the CEO and Managing Director of Hexaware, commented on this significant milestone: “This achievement recognizes our efforts to innovate and deliver value to our customers. Our 'AI-first' approach has not only transformed our services but has also empowered our clients to thrive in a rapidly evolving digital landscape. We are immensely proud of this achievement and are excited to continue our journey of growth and transformation.”

Nidhi Alexander, Hexaware's Chief Marketing Officer, also shared her thoughts on the brand's ascent: “Our brand's rise in the rankings reflects our team's dedication and the trust our clients place in us. We are committed to driving innovation and delivering transformative value to our clients.”

In a reflection on Hexaware's journey, David Haigh, CEO and Chairman of Brand Finance, noted: “Hexaware's debut in our IT Services ranking shows its unwavering commitment to innovation, employee engagement, and client satisfaction—key factors for its growth in brand value and strength. With the digital landscape continuously transforming, Hexaware's AI-focused strategy solidifies its role as a leading player in the IT sector.”

About Hexaware Technologies

Hexaware is renowned for its technology and business process services, with a mission to spark smiles through the intersection of talented people and cutting-edge technology. With a global presence, Hexaware partners with enterprises around the world to catalyze their digital transformation efforts, creating scalable solutions and optimizing their operational processes.

To learn more about Hexaware Technologies, visit Hexaware's Official Website.