#Japan #Tokyo #JTB #Baggage GO #MOMOA

A Game-Changer in Over-Tourism Management: The Launch of Baggage GO

In a notable response to the rising challenges of over-tourism, JTB Corporation has joined forces with MOMOA to launch a pioneering service called Baggage GO. Slated to commence in October 2025, this innovative offering aims to streamline the logistical burdens faced by travelers, particularly concerning their luggage, thereby enhancing their tourism experience and alleviating pressure on public transport systems.

Addressing the Challenges of Travel Logistics

The concept of Baggage GO is rooted in addressing the persistent issue of large luggage hindering public transport, which has been a significant barrier for tourists wishing to explore freely. By facilitating hand-free travel, this service promotes a more enjoyable and seamless tourist experience. The beauty of Baggage GO lies not only in resolving these logistical headaches but in creating a sustainable solution that promotes tourism without overwhelming local resources.

The Synergy of Two Industry Leaders

Recognizing the growing logistical challenges posed by increased tourist traffic, both JTB and MOMOA bring unique strengths to the partnership. JTB, with its extensive experience in the travel industry and profound knowledge of the tourism landscape, is poised to ensure that travelers have all necessary support points. It will focus on securing key luggage drop-off locations at airports, stations, and hotels, allowing tourists to check in their bags quickly, making for an effortless travel experience.

In parallel, MOMOA will handle the entire delivery system for Baggage GO. This includes developing user-friendly management tools and pairing delivery drivers with customers. With the latest digital technologies, MOMOA aims to create an efficient delivery network that guarantees prompt and secure transit of luggage to its intended destinations.

The Baggage GO Experience

The core of this service is a logistics matching platform tailored for tourism hotspots. By utilizing a specialized web-based system, tourists can easily arrange for their luggage to be transported from their accommodation to various tourist attractions within the same day. This not only paves the way for hassle-free sightseeing but also significantly helps in reducing overcrowding in public transport systems, directly addressing some of the key concerns related to over-tourism.

As an added benefit, Baggage GO aims to create employment opportunities for local drivers, thereby boosting the local economy and fostering collaboration within the tourism sector.

Pilot Testing and Future Aspirations

A practical pilot test of the service is scheduled to take place from October 1 to October 14, 2025, in Kanazawa, Ishikawa. This testing phase will focus on evaluating demand and optimizing service operations, setting the stage for a broader rollout across major cities in Japan like Hokkaido, Tokyo, Aichi, and Osaka, in the future.

Moreover, the innovative minds behind this project are also exploring the potential for on-demand service options, whereby tourists can request pickups directly when their hands are full, further enhancing convenience.

About JTB and MOMOA

JTB has a storied history of designing encounters that connect people and places while addressing regional and social challenges. Their expertise will ensure that Baggage GO aligns perfectly with sustainable tourism practices.

MOMOA, dedicated to enhancing happiness through efficient logistics, utilizes its technological prowess to streamline last-mile delivery systems effectively. Together, these two industry leaders are poised to redefine the way we experience travel, ensuring that the joys of tourism are accessible without compromising the well-being of local communities.

To learn more about these efforts and inquire further, individuals can connect with JTB's Area Solution Department or MOMOA's customer service team via email.

JTB Contact: [email protected]
MOMOA Contact: [email protected]

With Baggage GO, JTB and MOMOA are set to revolutionize the landscape of travel logistics in Japan, making travel not only easier but also more sustainable for the future.