#Poland #Forrester #Kraków #Comarch #Loyalty Platforms

Comarch Recognized for Excellence in Loyalty Platforms

On December 9, 2025, Comarch, a global provider of IT solutions and services, announced its recognition as a high-performing company in the latest Forrester Wave report on loyalty platforms. This report, authored by analyst John Pedini, evaluates the top industry providers and assists professionals in selecting the ideal partner to meet their unique needs.

Strategic Vision

According to the Forrester report, Comarch stands out as the perfect choice for global, multi-brand, and multi-regional companies seeking expertise in sectors such as airlines, fuel retail, and financial services. The report emphasizes Comarch's vision of loyalty technology as a catalyst for enhancing customer experience (CX) and marketing technology, resulting in a roadmap focused on automation, artificial intelligence (AI), and modularity.

Community Engagement

In this evaluation, Comarch achieved the highest possible score in the Community criterion. The report highlights the company's exceptional live event agenda and extensive online community where users can learn and discuss best practices. This engagement not only fosters a strong sense of community among users but also helps them benefit from shared knowledge.

Sami Nachawati, Comarch’s Director of Consulting, stated, "We believe our position in the Forrester Wave evaluation reflects our strong commitment to technical excellence and strategic alignment with the changing needs of global enterprises. Our focus on leveraging AI and ensuring a modular, highly configurable platform provides our clients with the agility needed for delivering superior customer experiences."

Accessing the Full Report

To explore the complete evaluation and learn more about Comarch's position, the full report can be accessed through the following link: Forrester Wave Loyalty Platforms Q4 2025.

It is important to note that Forrester does not endorse any company, product, brand, or service featured in its research publications, nor does it advise anyone to select a company or brand based solely on the ratings included in those publications. The information contained in the report is based on the best available resources, and opinions reflect a particular moment in time and are subject to change.

About Comarch

Founded in 1993 in Krakow, Poland, Comarch has developed into one of the largest IT companies in Europe, executing projects for both Polish and international brands across essential sectors of the economy. Tens of thousands of recognized brands in over 100 countries across six continents have relied on Comarch's services, including industry giants such as Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, Heathrow Airport, Heineken, ING, LG U+, Orange, Telefónica, T-Mobile, and Vodafone.

For more information, contact Comarch at [email protected].