#USA #Houston #Tajín #Bon Bon Bum #Lollipops

Sweet and Spicy Delight with Bon Bon Bum® x Tajín®

In an exciting collaboration, Bon Bon Bum®, the iconic bubblegum-filled lollipop from Colombina, and Tajín®, the beloved Mexican seasoning brand, have come together to create a uniquely flavorful experience. On October 10, 2025, they unveiled their new product line designed not just to satisfy sugar cravings but to also add a zesty kick to lollipops enjoyed by fans worldwide.

Under the catchy concept “The Combo That Hits,” the new Bon Bon Bum® x Tajín® pops offer an unforgettable taste combination of juicy watermelon and tropical passion fruit, enhanced by Tajín's signature chili and lime flavor. This delicious mix creates a sweet and spicy treat that's perfect for any occasion, from birthday parties to casual hangouts with friends. The innovative lollipop comes with its very own Tajín seasoning packet, encouraging fans to dip, lick, and repeat for a double delight!

Mauricio Escobar, Vice President of Marketing at Colombina, expressed, “This collaboration represents not only an innovation in flavor but also a celebration of culture. By merging our iconic lollipops with the unique taste of Tajín, we are crafting a fun and memorable experience for our consumers.”

Echoing this sentiment, Haydeé Fernández, the Director of Partnerships at Tajín USA, added, “Our fans love using Tajín on fruits, beverages, and snacks. This partnership celebrates that creativity, inviting everyone to enjoy our lollipops in a novel and enjoyable way, inspired by our social media followers.”

The Bon Bon Bum® x Tajín® lollipop packets, containing 20 units, are now available in stores nationwide and online for just $11.99. Fans are encouraged to share their “dip and lick” creations on social media using the hashtag #MyWayToTajinIt and tagging both brands at @TajinUSA and @BonBonBumUS.

Background on the Brands

Tajín is a prominent Mexican brand that leads in the chili product market, making its mark both in Mexico and the United States. Since its founding in 1985, it has captivated taste buds with its unique blend of chilies, lime, and sea salt, expanding its reach to over 65 countries. After establishing Tajín International Corporation in Houston, Texas in 1993, it continued to thrive, reaching new markets across Central America and Europe by 2006. You can learn more at www.Tajín.com.

Colombina S.A., started in the 1920s, is a global food company with a vast range of products under well-recognized brands, consistently focusing on quality and consumer satisfaction. Since the 1970s, Bon Bon Bum has become a worldwide icon, selling over two billion units annually across more than 70 countries, diversifying into new categories like ice cream and gelatin.

With this exciting new offering, Bon Bon Bum® and Tajín® not only introduce a captivating flavor but also illustrate the power of collaboration in creating enjoyable experiences for consumers of all ages. This unique fusion is all set to elevate your snacking moments to new heights!