vivo Celebrates 30 Years with Innovative Mixed Reality Headset Launch

Introduction

In a grand celebration of its 30th anniversary, vivo held the vivo Vision Launch Event and Imaging Grand Ceremony in Dongguan, China, unveiling groundbreaking innovations that will reshape the landscape of immersive technology. Among the highlights was the introduction of the vivo Vision Discovery Edition, a mixed reality (MR) headset that stands as a testament to vivo's relentless pursuit of technological excellence and innovation.

The Rise of the Vision Discovery Edition

Vivo's latest headset marks a significant milestone not just for the company but for the Chinese tech landscape as a whole. As the first of its kind developed by a smartphone manufacturer in China, the Vision Discovery Edition brings spatial computing and immersive experiences into the daily lives of users. Hu Baishan, Executive Vice President and COO of vivo, emphasized the company’s commitment to harnessing technology to illuminate beauty and enhance user experience.

With a lightweight design that weighs just 398 grams, this MR headset has been meticulously crafted, making it 26% smaller than the industry average. Such a thoughtful design ensures that it is suitable for prolonged use, enhancing overall comfort and usability, especially during extended active movement.

Cutting-Edge Features

Running on the cutting-edge OriginOS Vision, the Vision Discovery Edition offers a seamless and intuitive user interface. It supports high-precision eye-tracking and advanced gesture recognition, allowing users to shift their interaction from traditional tap methods to fluid gestures, enhancing the overall experience. The dual Micro-OLED screens deliver stunning visuals, presenting an 8K resolution paired with impressive color accuracy and brightness.

Powered by the Qualcomm Snapdragon® XR2+ Gen 2 platform, the device promises up to 2.5 times greater GPU performance compared to its predecessors, marking a leap in immersive, interactive capabilities. This advanced performance transforms how users engage with digital content, whether in gaming, entertainment, or productivity scenarios.

Furthermore, the headset is designed for various immersive experiences, including live sports broadcasting and gaming, providing users with the excitement of panoramic viewing at home. It can even simulate a 120-foot theater screen, showcasing the potential for cinema-like experiences anytime and anywhere.

Enhancing Imaging Technology

At this milestone event, vivo announced a comprehensive upgrade to its imaging strategy aimed at creating a robust ecosystem for imaging technologies. By honing in on user requests for diverse imaging experiences, vivo has reinforced its competencies in night photography, portrait settings, telephoto, and video solutions.

Moreover, the partnership with global optical leader ZEISS has bolstered vivo’s capabilities in mobile imaging, ensuring consumers have access to professional-grade photography tools directly through their smartphones. By incorporating medical-grade optics into their products, vivo plans to enhance accessibility in ophthalmic diagnostics, demonstrating their commitment to pushing the boundaries of imaging technology.

The Future Vision

The direction taken by vivo illustrates its business philosophy of prioritizing user experience while steering towards sustainable technological advancements. vivo continues to engage younger generations through supportive initiatives, such as photography competitions and exhibitions that redefine the role of technology in everyday life.

As the event came to an end, the winners of the 2025 vivo VISION+ Mobile PhotoAwards were also announced, showcasing the vast array of creativity and cultural expression from participants worldwide. These awards reflect vivo’s commitment over the years to make professional-grade photography accessible to all through mobile technology.

Conclusion

With its 30-year journey marked by innovation and a customer-first mindset, vivo is not just celebrating past successes but is also setting the stage for future advancements. The unveiling of the Vision Discovery Edition and the new imaging strategies is a clear illustration of vivo's dedication to challenging norms and seeking progress in the rapidly evolving technological landscape. As the company embarks on its next decade, it remains committed to enriching the user experience and expanding its footprint in the realm of immersive technology.