#Japan #Tokyo #Signature #PMF Consulting #RocketStart

Strategic Partnership Enhances Startup Support in Japan

In an exciting development for the startup ecosystem in Japan, PMF Consulting Co., Ltd. has announced a collaborative partnership with RocketStart Co., Ltd. This partnership aims to facilitate the growth of startups by assisting them in achieving Product-Market Fit (PMF), which is essential for their success in a competitive landscape.

Background of the Partnership

PMF Consulting, headquartered in Minato, Tokyo, is known for its mission to support startups in their business growth efforts. The company's CEO, Eiji Korenaga, emphasizes the importance of quickly establishing a significant market presence. However, many startups face critical challenges in their journey.

Two primary barriers hinder their success:
1. Access to Decision-Makers: Startups often struggle to reach the executive levels of large corporations where decisions are made. Even if discussions at ground level are promising, they often fail to translate into concrete outcomes.
2. Lack of Technical Resources: Many startups find themselves limited by their existing resources, making it difficult to develop products effectively. They require access to external technological advancements to enhance their offerings.

Simultaneously, larger corporations are looking for ways to embrace the agility of startups while also wanting to monetize the intellectual property (IP) they possess, such as patents and unimplemented technologies.

Given this mutual need, PMF Consulting, renowned for its expertise in business strategy and market alignment, has chosen to partner with RocketStart, which operates the matching platform SIGNATURE. This collaboration aims to address these challenges by building a supportive ecosystem for startups.

Support Framework Established Through the Partnership

The partnership will implement two key initiatives to provide significant support to startups:
1. Direct Access to Decision-Makers for Sales Channel Development: PMF Consulting will develop compelling business stories tailored to the management challenges of target companies. RocketStart will leverage its extensive network to present these narratives directly to corporate executives, facilitating faster decisions regarding proof of concept (PoC) agreements and strategic partnerships.

This top-down approach is designed to overcome the barriers often faced by startups when engaging with established corporations.

2. Technical Transfer Support from Large Corporations: RocketStart will identify dormant intellectual property within large corporations and facilitate its transfer to supporting startups through PMF Consulting. This initiative aims to utilize existing technology assets, thereby reducing the development time needed to launch competitive products in the market.

Quotes from Company Leaders

Eiji Korenaga, CEO of PMF Consulting, stated, "For startups, time is the most valuable resource in achieving PMF. RocketStart’s capabilities in reaching executives and facilitating technology transfers are crucial for reducing time and significantly enhancing business quality. By combining our strategic support with these capabilities, we can simultaneously break through sales and technology barriers, resulting in numerous globally competitive businesses."

Kazuho Suzuki, CEO of RocketStart, remarked, "Our mission is to serve as a bridge between startups and large corporations through SIGNATURE. However, mere connection is not enough for success. The strategic insights from PMF Consulting add a layer of certainty, making meaningful matches viable. Through this partnership, we aim to unite Japan’s promising technologies with passionate entrepreneurs, creating the next generation of industries."

Company Overview

PMF Consulting Co., Ltd.

• - CEO: Eiji Korenaga
• - Location: Akasaka 4-1-30, Akabishi II Building 7F, Minato, Tokyo, Japan
• - Established: 2009
• - Business Overview: Consulting services for new business development, sales strategies, marketing consulting, and matching platform operations.
• - Website: PMF Consulting

RocketStart Co., Ltd.

• - CEO: Kazuho Suzuki
• - Location: 7-11 Rokubancho, Escalier Rokubancho 1F, Chiyoda, Tokyo, Japan
• - Business Overview: Executive sales support for startups (SBIR), technology transfer support (STTR), and management of the matching platform SIGNATURE.
• - Website: RocketStart

Contact Information

For inquiries, please contact:
PMF Consulting Co., Ltd.
Public Relations: Hanazono
Phone: 03-5544-9850
Email: [email protected]