Gayle Bartscherer Joins Wilson Daniels as New Business Development VP

Wilson Daniels Welcomes Gayle Bartscherer as Vice President of Business Development

On April 20, 2026, Wilson Daniels announced the appointment of Gayle Bartscherer as the new Vice President of Business Development. This strategic move comes as the company looks to strengthen its domestic and international wine portfolio. Reporting directly to President Rocco Lombardo, Bartscherer will play a key role in enhancing supplier partnerships and portfolio management within the wine industry.

Rocco Lombardo expressed his enthusiasm about Bartscherer's arrival, stating, "It gives me great pleasure to welcome Gayle to the Wilson Daniels family. For more than a decade, we have diligently enhanced the breadth of our national portfolio, adding illustrious family partners. With Gayle's intimate working knowledge of both the domestic and international fine wine markets, I look forward to seeing her continue our market strategies."

Bartscherer, a veteran of the wine industry since 2000, has an extensive background in the sector. Her career trajectory includes her significant role at Jackson Family Wines, where she served as Senior Vice President of International Sales and Marketing from 2008 to 2022. During that time, she managed the international business for over 50 brands, effectively navigating across more than 100 global markets. Following her tenure at Jackson Family Wines, she held the position of Executive Vice President and Chief Marketing and Direct-to-Consumer Officer at The Duckhorn Portfolio, where she led a team of 120 professionals. Most recently, she served as CEO of LiveWine, a direct-to-consumer marketplace aiming to provide wineries with innovative marketing solutions.

Having accumulated over 25 years of experience within the fine wine industry, Bartscherer expressed her excitement about joining Wilson Daniels. "I'm very excited to be joining such a prestigious organization as Wilson Daniels, and to be part of the culture of this great wine company. It's thrilling to be back representing some of the top family-owned heritage wineries in the world," she said. Bartscherer is keen to collaborate with Lombardo and the leadership team to strategize and define the next growth phase for Wilson Daniels.

As Vice President of Business Development, Bartscherer’s main responsibilities will include exploring new distribution opportunities, managing supplier relationships, overseeing portfolio strategy, driving e-commerce and digital growth, and leading cross-functional efforts with both National and Wholesale divisions. Bartscherer will be based in Napa, California, as she takes on this pivotal role.

Founded in 1978, Wilson Daniels is a renowned, family-owned marketing and sales company specializing in a selective portfolio of the world's most distinct wines. As the company aims to uphold and elevate the standards set by its founders, Win Wilson and Jack Daniels, its focus remains on long-term, strategic partnerships with luxury wine producers who hold a deep respect for terroir.

With Bartscherer on board, Wilson Daniels is positioned to enhance its offerings and continue its legacy in the fine wine market. To find out more about Wilson Daniels and its unique portfolio, visit www.wilsondaniels.com.