#Japan #Yokohama #Galaxy #Samsung

Celebrate Privacy with the Samsung Galaxy S26 Ultra!

Samsung Electronics Japan has officially launched its latest flagship smartphone, the Samsung Galaxy S26 Ultra, renowned for its powerful hardware and leading camera capabilities. To commemorate this launch, the company is airing a series of captivating commercials featuring the popular actor Ryusei Yokohama starting March 12. The campaigns focus on the innovative feature introduced in this model: the Privacy Display, which empowers users to manage their privacy effortlessly.

New Ads That Redefine Privacy

The newly released ads consist of two segments: the product-focused commercial titled "Control Your Privacy Freely" and the brand message commercial named "Be Yourself, More Honestly." In the former, viewers are introduced to the Privacy Display technology, which highlights the smartphone's capability to keep user information safe from prying eyes, even in public settings. The latter emphasizes the importance of expressing one's true self without the burden of societal judgment.

Highlighting Innovative Features

The Samsung Galaxy S26 Ultra stands out with its cutting-edge Privacy Display, a first-of-its-kind technology in the mobile industry, meticulously developed over five years of research by Samsung. This feature eliminates the need for a privacy film; simply enable it to obscure the screen from side views beyond 45 degrees while maintaining user visibility. This revolutionary display offers peace of mind in bustling environments like public transport, cafes, and shared spaces.

In the product ad, an engaging scene unfolds where Ryusei, while planning a surprise birthday celebration for a friend, receives a notification from another friend. Unlike ordinary smartphones that would reveal the notification and spoil the surprise, the Galaxy S26 Ultra’s Privacy Display ensures that the content remains unseen by those nearby, resulting in a heartwarming and successful surprise party.

Brand Message Ad: Be Yourself, More Honestly

The brand commercial resonates with the message of authenticity: "Don’t worry about others’ gazes; be honest about your likes." The visuals beautifully capture Ryusei immersing himself in playing the piano, his true passion, portraying a seamless blend of artistry and the product's premium experience. The narrative begins with him declining an invitation from a producer due to a piano rehearsal notification, highlighting the commitment to his passion. His moments shift between practicing during short intervals of free time, showcasing the dual-screen function of the Samsung Galaxy S26 Ultra for video and sheet music, ensuring he keeps refining his skills. Eventually, he showcases his talent in a public venue, expressing the joy that comes with dedicating oneself to their passion.

Where to Watch

Starting March 12, the ads will be rolled out across various media:
1. TV and web commercials
2. Samsung Japan’s official social media platforms:
- X: @SamsungJPN
- Instagram: samsungjpn
- YouTube: Samsung Japan Official
- Watch the product ad: Control Your Privacy Freely
- Watch the brand ad: Be Yourself, More Honestly

Why Ryusei Yokohama?

Ryusei Yokohama embodies the essence of authenticity and commitment. As a prominent actor, his presence speaks volumes about passion and dedication, qualities resonating with the Samsung Galaxy brand ethos of innovation. His personal connection to the piano, expressed through his social media, made him a fitting choice to illustrate the values the brand aims to convey: the freedom to express oneself without distractions.

Behind the Scenes

During the production of these commercials, Ryusei showcased a dedication to detail and authenticity. His proactive approach included discussing the feature of the Privacy Display with directors to ensure the technology was effectively represented. He immersed himself in the product during breaks, demonstrating an impressive level of craftsmanship in their portrayal. Stunning visuals emerged organically, capturing the stylish essence of the Samsung Galaxy while maintaining a relaxed yet committed atmosphere on set.

Mastery of Piano Performance

In various scenes featuring piano performances, Ryusei's skills surprised many on set. Despite limited practice, he utilized all available moments leading up to the shoot for practice. His ability to break into song during breaks demonstrated his deep commitment and sparked admiration among peers and crew members alike. Each performance was imbued with a sense of realism, further enhanced by meticulous attention to how he expressed emotions through his piano playing.

About Ryusei Yokohama

Ryusei Yokohama, born on September 16, 1996, in Kanagawa Prefecture, has garnered recognition for his compelling roles and remarkable screen presence since debuting in 2011. His recent works include a lead role in the film “Shoutai,” which won him the Best Actor award at the 48th Japan Academy Prize and participation in the prestigious Cannes Film Festival. As he continues to perform, the audience eagerly anticipates his upcoming film “Nanji, like a star.”

Conclusion

The Samsung Galaxy S26 Ultra is not just another smartphone; it represents a leap towards privacy and personal expression in a world where such values are paramount. With Ryusei Yokohama as the face of this campaign, Samsung aims to inspire users to unlock their potential and live authentically while safeguarding their personal space. Don't miss the chance to witness the commercials and discover how technology and passion can intertwine seamlessly.