Exploring the Future of Galaxy AI at the Osaka Expo 2025 Forum

Samsung Galaxy AI Forum at Osaka Expo 2025

On September 9, Samsung Electronics Japan previewed the cutting-edge "Samsung Galaxy Z Fold7 and Z Flip7", set to launch on August 1, 2025. In anticipation of this release, an AI forum was hosted on July 18, 2025, at the Osaka Expo 2025's Theme Week Studio. This forum featured thought leaders in AI, including Son In-kyung, Executive Vice President and Head of Technology Strategy for the Mobile Experience Division at Samsung, and Kim Sang-pyo, Vice President of Qualcomm Korea, who discussed the evolving role of AI in enhancing daily life through mobile technology.

User Adoption of AI Surges

Son In-kyung emphasized that the adoption of AI is accelerating rapidly, noting that the number of users frequently interacting with AI has doubled over the past six months. He highlighted that over 50% of these users view increased productivity as the primary benefit of AI integration into their daily routines. Additionally, around 40% of users utilize AI for creative activities, and a staggering 70% of those who purchased the Samsung Galaxy S25 series regularly use "Galaxy AI" in their lives. However, In-kyung acknowledged that there remains a gap some users feel from AI technology. Concerns about AI's actual usefulness, complexity, and data privacy were recognized as hurdles that need to be addressed to realize a truly user-centric AI experience.

Bridging the User Gap with On-Device and Multimodal AI

Kim Sang-pyo addressed how to overcome the sense of disconnect users feel towards AI, stating that humans perceive the world through a multimodal approach. He asserted that achieving AI that can think and react like humans presents an incredible solution. To accomplish this, he emphasized the necessity of combining "Multimodal AI" and "On-Device AI". Additionally, he mentioned Qualcomm's commitment to AI developers through platforms like the "Qualcomm AI Stack" and the "Qualcomm AI Hub", which offers over 150 AI models, fostering an ecosystem where innovative applications create a symbiotic growth cycle benefiting both developers and consumers.

Enhancing User Experience with Galaxy AI

In response to the challenge of making AI more intuitive and useful, Son In-kyung pointed out that Samsung is focusing on minimizing user input while maximizing output from AI functionalities. Examples of these intuitive features include the "Smart Search" function, inter-app connectivity via "Gemini", "Gemini Live", AI-powered editing tools, audio erasers, and real-time translation features. Such innovations aim to integrate AI more seamlessly into everyday life.

Prioritizing Security in AI Development

Son In-kyung also discussed the critical importance of personalized AI solutions. He argued that utilizing user data effectively while ensuring its security is paramount. To achieve this, Samsung is partnering with Qualcomm to promote on-device AI that maintains top-tier security standards, enabling users to benefit from AI advancements without compromising their privacy.

Vision for Ambient AI

Looking to the future, Son In-kyung shared Samsung's vision for the next generation of AI, stating that it would evolve into a more natural and intuitive entity. This AI is expected to anticipate user needs without explicit prompts, creating a seamless integration with various devices—including smartphones, computers, wearables, and IoT devices—resulting in what he referred to as "Ambient AI". Kim Sang-pyo echoed this sentiment, foreseeing AI experiences transcending smartphones to include wearables, IoT, automotive technology, and even humanoids. He indicated that as smartphones remain the most personal device, they will evolve further as innovative AI-integrated tools.

Conclusion

In closing, Son In-kyung remarked that the future of AI will not solely revolve around technological competition but will hinge on understanding and supporting users. He expressed hope that the forum served as a platform for meaningful discussions on the direction of AI technology and its approach toward users.

About the Speakers

- Son In-kyung

Executive Vice President, Mobile Experience Division, Samsung Electronics

Focused on maximizing the potential of Galaxy products and enhancing user experiences with cutting-edge mobile technology.