#Baby Care #Parasol Co. #RashShield Protection

Parasol Co. Expands Availability at Target Stores Nationwide

Parasol Co., a brand renowned for its innovative baby care products, has announced a significant expansion in its retail partnerships. As of March 24, 2026, Parasol's offerings are now exclusively available at select Target stores across the nation, including online via Target.com. This strategic move highlights Parasol's dedication to making its thoughtfully designed baby care essentials accessible to families throughout the United States.

The heart of Parasol's mission lies in its focus on preventive care for babies with sensitive skin. Their signature innovation, RashShield® Protection, is specifically designed to guard against diaper rash before it even starts. The diapers boast an upgraded topsheet infused with Alpha-Bisabolol, a calming extract derived from chamomile, delivering an impressive 99%+ antimicrobial effectiveness. This ensures that delicate skin is shielded while remaining tender enough for daily use.

Modern parents, who often seek both ingredient transparency and high-performance products, will appreciate that Parasol diapers are fragrance-free and free from harsh chemicals. Their breathable, ultra-thin absorbent core is crafted to keep babies dry and comfortable throughout the day and night.

As Jessica Hung, Co-Founder and CEO of Parasol Co., elaborates, the brand's journey began with extensive research and development. She noted, “Parasol originated from years of travel and the meticulous sourcing of materials, working closely with manufacturers and experts to develop products that are gentle enough for the most sensitive skin of babies. Our ongoing dialogue with parents has been invaluable, allowing us to refine our products based on real feedback.”

With the products now available exclusively at Target, parents can find an in-store assortment that includes the RashShield® Protection Diapers in sizes ranging from Newborn to 6. Additionally, two types of wipes are available: the Parasol 100% Organic Cotton Baby Wipes, formulated with Hydra Vitamin B5 to help support the skin's natural barrier while cleansing, and the Parasol Pure Water Natural Baby Wipes, which feature EDI purified water for a gentle, minimalist cleansing experience ideal for diaper changes, hands, and faces.

Parasol Co. adheres to strict product standards across its entire product lineup. Certifications, such as **Dermatest®