Datamaran Welcomes Marlies Gevaert as New Commercial Director for Enhanced Customer-Centric Approach

Datamaran Appoints Marlies Gevaert as Commercial Director

In a strategic move aimed at enhancing customer engagement and operational efficiency, Datamaran has named Marlies Gevaert as its new Commercial Director. Operating from the company’s office in Valencia, Gevaert is tasked with leading a newly established go-to-market team as part of the organization’s transition to a more customer-focused, segment-based operational model. This initiative reflects Datamaran's commitment to adapting to the evolving landscape of risk management through AI-powered solutions.

A Leader with a Wealth of Experience

Marlies Gevaert arrives at Datamaran with an impressive background that spans over 16 years of expertise in both sustainability and regulatory frameworks. Before joining Datamaran, she played a critical role at Greenomy, a company recognized for its innovative approaches to corporate sustainability. As the managing director for the Benelux region, she was instrumental in scaling the company’s commercial operations over four years.

Prior to her tenure at Greenomy, Gevaert served at EDICOM, a premier provider of e-invoicing solutions, where she established the firm’s first commercial team specifically for the Benelux market. Her history encapsulates a blend of regulatory insight and commercial acumen, having also worked in prominent policy advisor roles in the European Parliament and the Flemish Ministry of Foreign Affairs.

Driving Change through Innovative Strategy

Commenting on Gevaert's appointment, Marjella Lecourt-Alma, co-founder and CEO of Datamaran, expressed enthusiasm for having someone with Gevaert’s dual experience in both regulatory environments and market dynamics on board. "Marlies has spent her career on both sides of the table, navigating policy-making within the EU and driving commercial success. Her extensive knowledge is precisely what our customers need as we transition into a segment-led structure."

With her extensive experience in bridging the gap between regulatory compliance and business strategy, Gevaert envisions transforming how companies perceive sustainability and ESG frameworks. She believes that with the right partnerships, regulatory challenges can be turned into profitable business avenues. "I’ve always aimed to showcase that ESG compliance is not just a constraint, but a valuable opportunity for growth," Gevaert stated, underscoring her alignment with Datamaran’s mission.

Focus on Customer-Centric Development

As Gevaert steps into her role as Commercial Director, a significant part of her responsibility will be to collaborate closely with customer success teams, business development, and enablement centers. Her objective is to ensure that the momentum gained from these areas translates into measurable commercial success.

Datamaran has been a frontrunner in utilizing AI to improve governance and risk management capabilities across a variety of business sectors. As the regulatory landscape shifts rapidly, the company recognizes the pressing need for agile partners ready to adapt to these changes. Gevaert’s approach will focus on elevating connections with clients and providing streamlined solutions that meet their unique challenges.

This strategic leadership change signifies Datamaran’s determination to remain at the forefront of AI-driven governance solutions, fostering a corporate culture that prioritizes responsiveness to customer needs and market trends. Gevaert's insights, honed from years dedicated to understanding the intricacies of compliance and market dynamics, will serve as a linchpin in the company's growth and customer-centric aspirations moving forward.

In summary, Marlies Gevaert’s appointment reflects Datamaran's commitment to fostering a forward-thinking environment where regulatory compliance is viewed as a catalyst for innovation and business success. As the organization embraces this new chapter, the expectation of growth and value creation through compliance-driven insights will be a pivotal focus under her leadership.