#Japan #Sendai #GUILTY'S #Neko Neko #Heart Bread Arte

Heart Bread Antique Opens in Sendai

On October 8, 2025, Heart Bread Antique, a popular bakery and pastry shop chain in Japan, will be welcoming customers to its newest branch located in Aeon Mall Sendai Uesugi, Miyagi Prefecture. This new shop will be the third location in Miyagi and the very first within Sendai city itself, marking an exciting milestone for the brand. Customers can look forward to a whimsical atmosphere reminiscent of a fairy tale while enjoying a delectable selection of baked goods.

Among the signature items, patrons will find the iconic Magical Chocolate Ring, cherished for its rich flavors and delightful presentation. This product has played a significant role in the bakery's popularity, having sold over 5 million units since 2019. Additionally, customers can find the Melting Cheese French Bread, known for its scrumptious cheese filling, which has also secured its place as a best-selling item.

Not stopping there, a new attraction at the bakery will be the opening of GUILTY'S, a specialty shop dedicated to oversized soft cookies. Each cookie, measuring 13cm in diameter and packing over 700 calories, promises a truly indulgent experience. GUILTY'S will be serving up a sinfully delicious range of cookies designed to satisfy even the most serious sweet tooth.

Furthermore, the collaboration with the adorable Neko Neko brand will also delight visitors. Neko Neko is known for its charmingly shaped bread, crafted entirely from milk without using water, ensuring a rich, creamy flavor. The Neko Neko Bread has garnered significant attention on social media for its cute appearance and delicious taste.

Special Opening Promotions

To celebrate the launch of the new location, Heart Bread Antique will feature a limited-time gift bag for customers from October 8 to 13, priced at 1,690 yen (tax included). The gift bag includes:

• - 1 Magical Chocolate Ring (M size)
• - 1 Melting Cheese French Bread
• - 1 pack of Delicious Chocolate Brownies
• - 5 coupons worth 100 yen off each for purchases over 300 yen.

This offers a fantastic opportunity for customers to sample some of the most beloved products from the bakery.

Featured Products and Innovations

Signature Items from Heart Bread Antique:

• - Magical Chocolate Ring: An exquisite blend of flaky pastry filled with premium chocolate chips and walnuts, creating a magical experience with every bite.
• - Melting Cheese French Bread: This savory delight combines a crispy exterior with a soft, chewy inside filled with creamy cheese, providing flavor that captivates the palate.
• - An Bread: Soft bread swirled with sweet red bean paste, baked to perfection using domestic wheat flour for a subtly sweet experience.

Limited-Time Offerings from GUILTY'S:

• - Chunky Sweet Potato Cookie: Available until October 31, this seasonal treat combines butter-rich sweet potato with large chunks of sweet potato.
• - Cocoa Marshmallow Cookies: Featuring melty marshmallows and a crunchy mix, this cookie is visually appealing and irresistibly tasty.
• - Thick Bacon & Maple Delight: A savory treat featuring thick-cut bacon laced with rich maple syrup—a perfect blend of sweet and savory.

Neko Neko's bread varieties promise to incorporate delightful presentation along with delicious baking, designed to sprinkle joy into everyday meals.

About All Hearts Company

Founded in 2002, All Hearts Company has been committed to crafting memorable, magical baking experiences for its customers. The company's dedication to quality and innovative creations has led to widespread acclaim in Japan's bakery landscape. The newly opened branch in Sendai is expected to further enhance this legacy.

For more information about Heart Bread Antique, GUILTY'S, and Neko Neko, check their corporate website at All Hearts Company.