Hands and Biore Unveil a Fun Cooling Experience with Sesame Street Characters

Hands and Biore Collaborate for a Unique Summer Experience

An Exciting Initiative

In a creative response to Japan's intensifying summer heat, Hands (based in Shinjuku, Tokyo) has teamed up with Kao Corporation's skincare brand, Biore, to launch an engaging experience set to kick off on June 29, 2026. This limited-time initiative aims to tackle the pressing issue of extreme heat, which has become a serious concern in recent years.

The Cooling Spot

The "Sesame Street Cooling Spot" will be introduced at three of Hands' locations - Hakata, Shinjuku, and Kyoto. This unique pop-up experience will not only sell popular cooling products like the Biore Cooling Towel but will also create a fun atmosphere for all ages, decorated with beloved Sesame Street characters, including Elmo and Cookie Monster. Visitors can indulge their senses by trying out a range of refreshing products, making it a delightful retreat from the sweltering summer.

Why This Matters

With rising temperatures leading to an increased risk of heat-related illnesses, the importance of effective heat prevention strategies is more critical than ever. This new approach combines functionality with entertainment, shifting away from merely selling products and towards creating an interactive experience that highlights the fun side of wellness during hot weather.

Event Details

During the campaign, each store will house a special booth designed to immerse visitors in the whimsical world of Sesame Street. Daily, the first customers can receive a free sample of the unique "Biore Cooling Towel - Sesame Street Design" while supplies last. In addition, there will be social media events inviting guests to share their experiences, enhancing community interaction and engagement.

Event Schedule

- Hakata Hands Store: June 29 (Monday) - July 9 (Thursday)

Located at the gateway to Kyushu, this venue will promote cool summer living right as the temperatures begin to rise.

- Shinjuku Hands Store: July 17 (Friday) - July 30 (Thursday, till 5 PM on the last day)

A refreshing oasis for commuters and shoppers alike.

- Kyoto Hands Store: August 7 (Friday) - August 23 (Sunday, till 5 PM on the last day)

In the traditionally hot basin area of Kyoto, this venue caters to both tourists and locals seeking respite in the heat.

Featured Products

1. Biore Cooling Towel - Sesame Street Design (5-pack): Priced at 578 yen (including tax), these cooling sheets are designed to lower your skin temperature by 3°C for one hour. The thick fabric absorbs heat and evaporates, utilizing evaporative cooling to reduce surface temperatures. Ideal for outdoor activities during summer, these towels are a must-have for any adventure.

2. Biore Cooling Handy Mist (Fragrance-Free, 120mL): Retailing at 880 yen (including tax), this handy spray instantly cools your skin by 10°C upon contact. The fine mist effectively reduces heat, and the cooling veil reacts with sweat to release refreshing menthol, ensuring you stay cool despite rising temperatures.

Conclusion

As summer temperatures in Japan continue to soar, experiences like the "Sesame Street Cooling Spot" serve as vital initiatives to promote health, safety, and fun. Hands and Biore's collaborative campaign highlights the importance of creative solutions to combat the summer heat, ensuring everyone can enjoy the season comfortably.